“Good Morning, Hong Kong” celebrates daily beginnings

November 19, 2018
SCMP Updates
Two-day pop-up event featured immersive art exhibits and experiences showcasing morning vignettes from Hong Kong’s vibrant daily lifecycle

On November 17 and 18, the “Good Morning, Hong Kong” (GMHK) event was held to a great reception, attracting more than 400 attendees over its two days. Produced by SCMP’s new branded content division, Morning Studio, in collaboration with brand partner New World Development and cultural partner Victoria Dockside, GMHK celebrated Hong Kong’s daily beginnings, showcasing the city’s culture and history through a variety of artistic installations, multimedia exhibits, hands-on activities, and themed cuisine, all to provide an unprecedented opportunity for attendees to engage and explore the multifaceted topic of Hong Kong mornings. Selected VIPs attended the event’s launch on the Saturday, and all SCMP readers were invited to participate on the Sunday.

As Morning Studio’s inaugural production, GMHK showed the prowess of the new studio’s multidisciplinary team, comprising world-class journalists, storytelling experts, branding strategists, event organisers, multimedia designers and audio/video producers — many  from international news organisations and publishing companies, as well as creative and marketing agencies.

GMHK required the Morning Studio team to engage with participants from diverse domains to create its broad spectrum of immersive experiences which included photographer Tommy Fung’s surreal exhibit illustrating Hong Kong’s daily transition, the debut of local artist Kit Man’s interactive waterfall of 6,000 Cantonese fonts, a vibrant kaleidoscopic arrangement by  floral artist Solomon Leung, an iconic “cha-chaan-teng” milk tea installation and social media photo op, free and exclusive DIY workshops to make soap from coffee grounds or bespoke perfume, plus many other contributions by talented local and international artists—all tied to a theme of Hong Kong mornings.

In addition to the GMHK pop-up event, the Morning Studio team showed its creative storytelling ability by producing multimedia content featuring local residents who embody Hong Kong’s morning spirit, profiling four of them on the dedicated web channel morningstudio.scmp.com/goodmorninghk

As a new agency for a new era of media, Morning Studio leverages SCMP’s global and regional leadership in the evolution of marketing and its ability to strategically connect advertisers with readers through enhanced content solutions. The Morning Studio team possesses deep understanding of SCMP’s readers, creating a variety of integrated branded online and offline offerings with the unique voices of SCMP’s specific platforms, high editorial standards, and audience reach.

Check out the dedicated channel for all episodes about Hong Kong mornings, and contact the Morning Studio team at morningstudio@scmp.com to learn how they can help you create and manage highly relevant branded content and events to attract and retain a clearly defined audience.

 

About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States.Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

About Morning Studio 

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether SCMP.com, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.

For further information, please contact us