SCMP’s Morning Studio sweeps content marketing categories at WAN-IFRA Asian Digital Media Awards

October 31, 2019
SCMP Updates
SCMP biggest winner with 11 awards including 3 Golds for ‘China Tech City’ and dominating online video category

Hong Kong, October 31, 2019 - The South China Morning Post’s branded content team, Morning Studio, added another feather in its cap by sweeping the ‘Native Advertising and Branded Content’ category at the 2019 WAN-IFRA Asian Digital Media Awards.

The accolades showcased Morning Studio’s creativity and expertise in a post-ad blocking media environment, creating three winning brand stories that showcased the best user experience and displaying effective use of multiple media platforms. The winning works were:  Launched less than a year ago, the win marked a strong year for Morning Studio, after scoring multiple awards at The Spark Awards for Media Excellence this year. 

The Asian Digital Media Awards 2019, presented by World Association of News Publishers (WAN-IFRA), recognise publishers who have adopted digital media and mobile strategies as part of their total product offering to meet the major changes in how people consume news and information today.

Fifteen judges participated in this year's Asian Digital Awards from around the world, judging 151 entries submitted from 24 media companies from 11 countries. 

The Asian Digital Media Awards also recognised the best in publishing across Asia with categories including newspaper and magazine design, infographics, printing, editorial content, marketing, community service, and photojournalism.  SCMP also won awards in the following five categories: 
  • Best News Website or Mobile Service 
    • “China Tech City” (GOLD)
  • Best in Lifestyle, Sports, Entertainment Website or Mobile Services 
    • “China Tech City” (GOLD) 
    • SCMP.com (BRONZE)
  • Best Use of Online Video (including VR)
    • “Fighting fentanyl - The drug from China destroying American lives” (GOLD)
    • “Homeless in Hong Kong: Life on a footbridge” (SILVER)
    • “I sold my Son to ISIS” (BRONZE)
  • Best Data Visualization 
    • “How Beijing’s Forbidden City became one of the largest world museums” (GOLD)
  • Best Digital Project to Engage Younger and/or Millennial Audiences 
    • “China Tech City” (GOLD)
The gold award winners also would become automatically eligible for WAN-IFRA’s World Digital Media Awards, to complete with the other winners from Africa, Europe, Latin America, the Middle East, North America and South Asia in this unique and final international competition.

The Asian Digital Media Awards was held in conjunction with WAN-IFRA’s Digital Media Asia, which takes place this week from October 29-31. Attended by leading media executives from Asian newspapers and publishers, it is the largest conference in Asia focused exclusively on innovation in the digital and technology space.

For further information, please contact:

SCMP Corporate Communications
Andrea Leung
+852 26808118
andrea.leung@scmp.com

Elgen Kua
elgen.kua@scmp.com
 
 
 
About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.
Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

About Morning Studio 

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether SCMP.com, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.
For further information, please contact us