Alibaba topples Tencent as China’s most valuable brand

May 6, 2019
Industry News
Content Provided By:

----------
Martin Guo
Editor-in-Chief, Kantar China Insights
cneditor@kantar.com

Total brand value grows a record 30% to US$889.7 billion. Alibaba the new No.1, having grown its brand value by 59%.

Alibaba has been crowned the most valuable brand in China for the first time in the annual BrandZ™ Top 100 Most Valuable Chinese Brands ranking, published today by WPP and Kantar in Beijing, having grown its brand value by 59% year-on-year to US$141 billion.

Despite China’s slower economic growth and international trade tensions, the total value of the BrandZ Top 100 Most Valuable Chinese Brands increased 30% to US$889.7 billion, the highest annual rise since the ranking launched in the year 2011. The growth has been fuelled by brands accelerating their expansion into China’s lower tier cities, which have seen rapid development and rising consumer buying power, and increasingly positive attitudes to Chinese consumer brands with a global presence.

Thirteen of the 24 categories increased in value, with Entertainment seeing the largest year-on-year growth of 186%, followed by Education (57%) and Retail (55%). Technology accounted for more brands than any other categories in the Top 100 (11), contributing 26% of the ranking’s total value and dominating the top 10 leaders in terms of Overseas Presence with six brands – double the number of last year. These include telecom and smartphone giant Huawei (No.6, US$33.2 billion), smartphone maker Xiaomi (No.11, US$20.6 billion), Lenovo (No.47, US$2.9 billion), the world’s largest drone-maker DJI (No.50, US$2.8 billion), ZTE (No.72, US$1.2 billion) and robot company UBTECH (No.85, US$910 million).

The study, expanded in 2019 to include four new categories – consumer finance, entertainment, lifestyle platforms and transport – reveals how the digitisation and sophistication of Chinese consumers is creating a unique marketplace of products and services available with unprecedented speed and convenience. Innovators in AI, e-commerce, New Retail and social media perform strongly. The fastest rising brands are video streamers iQiyi (No.28, US$5.6 billion) and Youku (No.31, US$5.0 billion), up 158% and 136% in value respectively. For the first time, the ranking also incorporates unicorn brands based on their most recent valuations publicly available to reflect the dynamism of the Chinese market and the impact of these brands.(See “Notes to editors”)

Xiaomi, services booking app Meituan (No.13, US$19.9 billion), food delivery app Ele.me (No.24, US$7.3 billion) and consumer finance brand Lufax (No.26, US$6.9 billion), which specialises in peer-to-peer lending, are the most valuable brands among a record number of 17 newcomers to the ranking this year. Their success, according to BrandZ, has been driven by a mobile-centric, convenience-driven Chinese lifestyle. Continue Reading 

About Kantar
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

Find out more at www.kantar.com