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Bottega Veneta engages Hong Kong via 24-hour urban story

April 25, 2018
SCMP Updates

Custom narrative of urban hero in various work/life scenarios showcases Bottega Veneta products in action

With its bespoke personalisation programme and spring/summer 2018 men’s products to promote, Bottega Veneta wanted to cultivate a closer association between its brand and the residents of Hong Kong.

The company sought the assistance of SCMP Content Specialists, who proposed a soft-sell approach using tailored content in the form of a round-the-clock narrative. The story epitomises a typical 24-hour day in the life of a modern urban dweller, presenting the male protagonist’s activities through vignettes, from dawn to the afternoon and beyond dusk, that depict various scenarios in which Bottega Veneta products are both relevant and capable.

24 HOURS IN HONG KONG

Impactful imagery with a male model showcasing Bottega Veneta products, across iconic Hong Kong locations, was presented along with the text, all within a custom section on SCMP.com, with promotions via Facebook, eDM and web banners.

The SCMP content team handled the branded content creation for this two-week campaign, including editorial concept, write-up, design and promotion materials development.

The campaign was highly successful, garnering over 50,000 page views and 25,000 unique visitors just three days after launch. These achievements impressed both Bottega Veneta’s Hong Kong & Macau office and the company’s headquarters.

Contact us to learn how SCMP Content Specialists create compelling stories that help your brand engage with your audience.

About South China Morning Post 

The South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. Founded in 1903, SCMP’s headquarters are in Hong Kong, where it is the city’s newspaper of record. Our teams span Asia and the United States, working together to connect with news consumers around the world. We are committed to informing and inspiring through journalism of the highest standards. 

Against the backdrop of shifting discovery and consumption behaviour, SCMP reaches users across distributed media platforms such as SCMP.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper. ​In addition to the South China Morning Post broadsheet, we also publish the Sunday Morning PostPost MagazineSTYLE and This Week In Asia​​SCMP.com, attracts millions of readers and generates tens of millions of page views per month, providing a perfect channel for our advertisers to reach a worldwide audience.

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