Comscore Digital Snapshots: E-commerce in the Asia-Pacific Region

August 20, 2020
Industry News
Content Provided By:


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marketing@comscore.com
 

This snapshot summarises the e-commerce’s online footprint, as of June 2020, in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, the broader Asia-Pacific region as well as worldwide averages for benchmarking purposes.

Scope: Our analysis covers websites and mobile apps from e-commerce pure-plays (for example Lazada), as well as brick-and-mortar retailers and manufacturers (for example Uniqlo) which feature an online store.

Top line observations:

Table 1: The proportion of consumers who visited an e-commerce site or app decreased in June 2020 in most APAC countries, relative to May 2020 and June 2019.

Table 2: India stands out in terms of the number of e-commerce sites or apps that reach more than 1% of the country’s digital population. Taiwan stands out in terms of number of sites or apps that reach more than 10% of the country’s digital population, which reflects the broad acceptance of e-commerce within the country.  

Table 3: Globally, Amazon leads the charge in e-commerce – no surprise there. Looking at smaller regions, we see for example that Shopee is making good progress in South-East Asia, as are national players in each individual country (e.g. Lazada in Singapore).

Table 1. Reach of e-commerce as of June 2020. 

Source: Comscore MMX Multi-Platform, Total Audience, June 2020.

Table 2. Market competitiveness and consumer adoption of e-commerce as of June 2020. 

Source: Comscore MMX Multi-Platform, Total Audience, June 2020.

Table 3. E-commerce movers and shakers as of June 2020.



Source: Comscore MMX Multi-Platform, Total Audience, June 2020.

* Worldwide Rollup represents the summation of the following individually reportable Mobile Metrix and MMX Multi-Platform geographies: United States, Canada, Argentina, Australia, Brazil, Chile, China, Colombia, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Norway, Singapore, Spain, Taiwan, United Kingdom and Vietnam.

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behaviour and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit comscore.com.