Content 360 Explores Ongoing Evolution of Complex Content Marketing Landscape

April 30, 2019
SCMP Updates
SCMP engages with Gold Sponsorship, Morning Studio booth and panel insights

Now in its sixth edition and held this year on April 23 and 24 at Novotel Singapore Clarke Quay, MARKETING magazine’s Content 360 conference brought together content creators, senior management, and marketing and communications leaders from SE Asia and the world to share insights on content marketing trends and successful approaches.

As the content marketing landscape continues to evolve, challenges have become ever-more complex, demanding correspondingly sophisticated strategies and solutions.

In addition to invaluable networking opportunities, Content 360’s 2019 conference offered more interactive and engaging sessions for participants to seek insights and answers, with focused breakouts, lively debates and in-depth case studies.

SCMP supported this year’s conference not only as the Gold Sponsor, but also brought attendees caffeinated energy in the form of coffee and tea via a Morning Studio-branded Coffee Cart, alongside video displays showcasing the agency’s extensive work.

Also participating was Michala Sabnani, Morning Studio’s Branded Content director, who shared her insights at an intriguing interactive talk covering the age-old debate of whether to outsource the creation of  content to agencies or keep production and conceptualisation in-house. The discussion explored the merits of both approaches, with Michala presenting Morning Studio’s own experiences within the context of SCMP’s successful digital transformation, and the Studio’s extensive work with various clients.

“A key takeaway from our discussions is recognising the immense value a capable agency brings to the table,” said Michala. “SCMP is particularly interesting in such a role because of its astute publishing prowess, ability to offer deep audience insights, and vast network reach.”

Contact us to learn more about how Morning Studio’s ingenious content experts and diverse resources help your brand message effectively reach the right audience in today’s dynamic and complex media landscape.

About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.