Morning Studio has crossed over into cookery with SCMP Cooking

December 5, 2019
SCMP Updates
Twelve months ago, South China Morning Post’s dedicated creative house for brands, Morning Studio, opened its doors, and what a year it has been. 

We’d like to thank you for your support and loyalty and for making our first anniversary an egg-cellent one.   
 
Understanding the complexities of taste, over the past year, our team of egg-spert  chefs have crafted unique and decadent brand menus. Over the course of 56 successful marketing campaigns, they have whipped up 146 articles and cut 18 videos – all seasoned with over 9.9 million views.  
 
What’s next? In the spirit of fusion cuisine that combines elements of different traditions, Morning Studio has crossed over into cookery with SCMP Cooking to bring you delectable Asian dishes and egg-squisite recipes for brands. 
 
As a starter, allow us to recommend healthy brand awareness, followed by a hearty brand performance. Then we add a dash of secret ingredients to bring your brand awareness to the boil to help nourish your customers with an egg-ceptional brand campaign.  
 
Have we tickled your taste buds? Great! 
You want seconds? Even better! 
 
Say hello at morningstudio@scmp.com. We will keep you in the loop on the newest brand and culinary buzz. 
 
Website: morningstudio.scmp.com
Linkedin: SCMP Morning Studio
Instagram: morningstudioscmp
 
Let’s cook up a storm together.
 
About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.
Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

About Morning Studio 

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether SCMP.com, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.
For further information, please contact us