COVID-19 and its impact on Digital Media Consumption in India

July 21, 2020
Industry News
Content Provided By:


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marketing@comscore.com

Consumers in India are fast adjusting to the new reality imposed on them by the pandemic. From work to entertainment, education to social events, activity is shifting online as the offline alternatives are impractical or severely curtailed. In this short webinar presentation, we summarise, and quantify, the most salient online behavioural trends.

In this presentation, we share industry-specific insights on rapidly shifting media consumption trends across the digital landscape and offer perspective to help agencies and advertisers strategically reach their target consumers in an evolving media ecosystem.

Specifically, we explore:

  • India’s shifting consumption trends across the digital landscape
  • Behavioural changes in news consumption
  • The impact of the pandemic on social networking consumption
  • And much more…
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About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behaviour and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit comscore.com.