Dedicated online channel gives Singapore Grand Prix a flying start

August 24, 2017
SCMP Updates
An SCMP advertiser since 2012, this year the Singapore F1 Grand Prix developed an SCMP content solution to run alongside the display and digital advertising for their 10th anniversary race. The new element of the campaign involved the creation of a special channel on SCMP.com and SCMP Facebook fan page. Content specialists at the SCMP put together a series of articles in July and August. The channel was promoted via desktop and mobile banner ads as well as Facebook postings. The package was geared to drive ticket sales and support on-the-ground events and activities for the target audience of SCMP readers, F1 fans and sports enthusiasts in general. Contact us to rev up your marketing.
About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services.

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms.

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

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