EdgeProp and SCMP Secure Content Collaboration Deal

April 23, 2019
SCMP Updates
Partnership aims to provide more comprehensive insights to property business across APAC and grow international readership and reach

23 April 2019 (Hong Kong, Singapore) - The South China Morning Post (SCMP) and business and investment weekly The Edge Singapore announced a new content collaboration deal to mutually grow international readership and reach. The partnership entails a content sharing agreement across digital and print platforms on SCMP’s Property Post, a weekly property publication, and EdgeProp Singapore.

The partnership comes at an opportune time as housing affordability becoming a growing issue in Asia, and the increasing need for more comprehensive insights for property markets across the region. The collaboration allows both publications to offer property seekers robust and actionable content on the rapidly evolving property scene in two dynamic Asian cities.

SCMP’s Property Post is a must-read property publications in Hong Kong with regional readership across China and the APAC region. EdgeProp Singapore, a property platform, provides property-seekers with the latest news, insightful research and data analytics to help them make the best possible property decisions.

The two leading property publications will cover topics such as:

  • Government efforts in major cities such as Hong Kong and Singapore stemming housing price spikes in the form of higher buyer’s stamp duties on foreigners and short-term investors.

  • The interplay between real estate investors and markets in China, Hong Kong and Singapore, as well as Southeast Asian property markets such as Cambodia, Thailand and Vietnam.

“The collaboration between the two companies aims to provide readers and subscribers of SCMP and EdgeProp the opportunity to further enhance their knowledge and make better-informed property decisions outside their home markets,” said Bernard Tong, CEO of EdgeProp Singapore.    

Said Eugene Tang, SCMP Business Editor: “As the world increasingly looks to Asia as a bellwether of the global economy, The Edge and SCMP combining to uniquely offer in-depth regional expertise comes at a perfect time. We are excited to provide deeper insight in the property industry to the globe through this key partnership.”


ABOUT EDGEPROP

Edgeprop.sg is a property platform which helps users make better decisions on all things property. We live by our tagline, “Property Personalised” and aim to deliver a truly customised property-seeking experience that is tailor-made for all your needs.  So whether you are looking for property news, a property near MRT stations, amenities like schools and childcare centres, or a good-value condo with a sea view, we make sure you find exactly whatyou are looking for.

ABOUT SOUTH CHINA MORNING POST

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire, and Harper’s BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

For more information please contact:

SCMP
Andrea Leung
Email:
andrea.leung@scmp.com
communications@scmp.com
+852 2680 8118

Elgen Kua
Email:
elgen.kua@scmp.com

EdgeProp
Bernard Tong
Email:
bernard.tong@edgeprop.sg
+65-6232-8666
 


 

 


 

About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.