From Viral to Tribal: The Next Frontier of Publishing

April 3, 2019
Industry News
Content Provided By:


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marketing@comscore.com

Learn how recent changes in the publishing space are affecting news consumption behaviours across Generation X, Millennials and Generation Z and what that means for publishers.

Key topics from the presentation:

  • How often and where each generation consumes news
  • What each generation does with the news
  • How news discovery has changed
  • Whether people will pay for content
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About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behaviour and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry‚Äôs emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit comscore.com.