Gamers engaging differently across platforms and games during COVID-19 pandemic

May 19, 2020
Industry News
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marketing@comscore.com

In this post, we dive into how gaming audiences have changed the ways they engage with desktop, console, and mobile platforms during the coronavirus pandemic.  

It would stand to reason that as gamers spend more time at home during social distancing efforts, they have more time to engage with their favorite games. However, how has this varied by platform? We dug into the data powering Comscore’s new weekly gaming report to examine how engagement has changed, down to the individual game level.

Large Increases in Engagement on Desktop and Console; Mobile Relatively Flat
Though time spent overall with mobile games has risen in recent years, recent shelter-in-place programs have highlighted an interesting insight for the industry. PC gaming and console gaming have risen both in player base as well as minutes spent, while mobile gaming has remained relatively flat in engagement. This could simply be an indication of less on-the-go (mobile) activity, or it could mean that the additional time at home gives gamers the time to engage with more time-consuming or in-depth games on desktop and console.

In looking at top games in the PC gaming category, average aggregate daily unique visitors (UVs) rose by 14% and average engaged duration (which is the total time spent with the desktop game in the foreground) increased by 17% when comparing post shelter-in-place engagement metrics from March 9 – April 19, 2020 to the benchmark weeks of Jan. 27 – March 8, 2020. Console games also saw huge boost: +19% in average households per week engaging with top games, and +6% in average active days, which is the number of unique days a console is used per week. As previously noted, mobile was essentially flat.

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About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behaviour and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit comscore.com.