Happy Wednesday Is Back Like A Boomerang

April 6, 2017
SCMP Updates
When the Hong Kong Jockey Club's Happy Wednesday returned on March 15, it was celebrating everything Australian at the Happy Valley racetrack. And to make sure all the right people were there, the Jockey Club used a range of SCMP channels - newspaper, eDMs and Facebook page - to reach a trendy audience. The BOOMERANG event featured all-time Aussie favourite jockeys, heaps of Aussie eats, craft beers and wines, and rock singer Kat Coetzee. SCMP readers enjoyed exclusive privileges with free admission, beer and a food through the RSVP website specially developed for the event. Let the SCMP create the perfect promotion to bring the perfect people to your event.
About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services.

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms.

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

For further information, please contact us