HKTB website now features 100 Top Tables

January 25, 2018
SCMP Updates
Hong Kong Tourism Board leverages insightful content from SCMP’s fine-dining guide to bring value to a broader audience of Hong Kong visitors

SCMP’s 100 Top Tables has long been the city’s go-to guide for fine dining around town. Now in its seventh year of publication, in both print and online formats, this annual guide profiles the 100 best high-end restaurants in Hong Kong, and the top 20 in Macau. 100 Top Tables covers Chinese, Japanese, French, Italian, Western, Steak and Grills, and East/West categories. The guidebook also includes the best wine lists, as well as features and amenities offered by each restaurant, such as valet parking, views, private dining rooms, and other special services.

This year marks the first time the Hong Kong Tourism Board, or any third party, is leveraging content from 100 Top Tables. While often used as a guide for executive dining, 100 Top Tables is also a great information source for visitors to Hong Kong, and the Tourism Board is using the content to deliver more value to tourists, and drive its website traffic. The HKTB’s use of 100 Top Tables further boosts the guidebook’s already high profile, especially to an international audience.

The print edition of 100 Top Tables comes out every March, and is distributed in Hong Kong to the SCMP’s print subscribers and selected VIP clients including business owners, listed companies, professionals, entrepreneurs and C-suite readers. It is also available for sale at major bookstores, with display copies at selected premium airport and hotel lounges and recreation clubs. In Macau, the guidebook is available via airport lounges, private jets, selected membership clubs and deluxe restaurants, with further distribution overseas at airport lounges in Singapore, Malaysia and Thailand.

Advertisement placements for this year’s upcoming March publication is now open. To include your brand message in the 2019 print edition of 100 Top Tables, and other SCMP publications covering high-end dining and lifestyle categories, simply contact us.

About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States.Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

About Morning Studio 

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether SCMP.com, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.

For further information, please contact us