How did SCMP luxury and lifestyle news perform in the first half of 2020?

September 30, 2020
SCMP Updates
How did STYLE, the South China Morning Post’s luxury and lifestyle news portal, perform in the first half of 2020 as Covid-19 grabbed the world’s attention?

Read the free SCMP STYLE Q1-Q2, 2020 content report now to learn how you can better engage with our luxury and lifestyle readers.

The report sheds light on how the SCMP luxury and lifestyle news trends have changed during the first half of 2020 (Q1-Q2) and analyses how the Covid-19 pandemic has affected our readers’ interests and sentiments.

Download the report for detailed insights into the following areas:
  • Best-performing month and where the majority of Style readers were from
  • How Style content was interacting with readers
  • How overall sentiment took a more positive tone between January and June
  • Trending topics that interested Style readers
  • Search trends on Style
Get the report now
About South China Morning Post

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including CosmopolitanELLEEsquire and Harper's BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.