Landmark Serves up 'The Right Mix' for Summer

August 10, 2016
SCMP Updates

This summer, six of LANDMARK's refined bars and restaurants have created over 40 cocktails and mocktails to ease the heat and tantalise the taste buds of their customers. Taking advantage of this abundance of mixology expertise, the SCMP Marketing Solutions team developed a fun campaign called 'The Right Mix', highlighting how the right mix of cocktails and friends are an ideal way to sip summer evenings away. Star mixologists from LANDMARK's F&B outlets were invited for an unconventional photo shoot and featured on the campaign's promotional materials and eDMs. A web-based game 'Mix it Like a Pro' encouraged workers in Central to mix their own creations and enjoy buy-1-get-1-free cocktails. Find your perfect marketing mix by calling 2565-2435 or email advertising@scmp.com.

About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services.

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms.

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

For further information, please contact us
Back to top