Macao teams up with Morning Studio for first mega international arts and cultural event

September 27, 2019
SCMP Updates
South China Morning Post team’s compelling ‘Uncover Art Macao’ multimedia campaign ‘touches the world’

South China Morning Post’s Morning Studio was chosen by Macao Government Tourism Office as one of its team of regional and international media partners to create a content campaign for Art Macao 2019 – its first ever five-month-long mega international arts and cultural event. 
 
The spectacular festival of visual arts exhibitions, outdoor installations, fairs and performances at museums, historical sites, hotels and resort areas, featuring hundreds of Chinese and international artists, forms part of this year’s celebrations marking the 20th anniversary of Macao’s handover and the 70th anniversary of the founding of the People’s Republic of China. 
 
The Morning Studio team welcomed the challenge of having to quickly create the dynamic, time-sensitive campaign content channel, Uncover Art Macao, which was able to incorporate the huge scale and complexity of the festival, featuring a vast number of different events.
 
The aim of the channel was to capture the artistic side of Macao – set against the backdrop of its colourful, Portuguese colonial past and the continuous influence of its Chinese heritage – through engaging digital and social content that touched on things such as arts and cultural events and the city’s renowned gastronomy. 
 
Morning Studio’s six-episode multimedia series featured an interactive map, offering a new way of visualising Macao as a thriving, regional arts and cultural hub. 
 
The team also created shorter-form content, adapted from the series, to cater to audiences across all social media platforms.
 
The channel has proved highly successful – with its content generating huge interest both locally and around the world, particularly in North America.
 
The campaign is the latest example of how the team is able to combine the Post’s more than 100 years of expertise in storytelling with the latest multimedia techniques to create engaging content in multiple formats.
 
Contact us to learn more about how Morning Studio can help you to expand your brand’s audience base and raise your profile through our innovative multimedia content solutions.
 

About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

 About Morning Studio 

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether SCMP.com, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.
For further information, please contact us