Hong Kong Tourism Board infographics campaign honoured at Native Advertising Awards

November 14, 2019
SCMP Updates
SCMP’s creative arm for brands claims prestigious prize for its Hong Kong Tourism Board ‘Building Connections’ campaign at ceremony held in Berlin​

Morning StudioSouth China Morning Post’s creative arm for brands – was among the winners at this week’s annual Native Advertising Awards ceremony recognising the world’s best native advertising.

It received the bronze award in the best use of infographics category for its “Building Connections” campaign, curated in partnership with Hong Kong Tourism Board, focused on the Hong Kong-Zhuhai-Macau Bridge and High Speed Rail/Express Rail Link, completed in late 2018. 

These two new infrastructure projects will play an important role in helping to develop China’s Belt and Road Initiative – a global development strategy involving international infrastructure development and investments – and contribute to Hong Kong’s economy – particularly through tourism. 

The objective of Morning Post’s content campaign was not only to raise awareness of the launch of these major projects, but also to increase, improve and positively affect travel to Hong Kong from around the world. Learn more.

The third annual Native Advertising Awards ceremony, which acknowledges the world’s best print and digital native advertising, was hosted by the Native Advertising Institute on Tuesday during the three-day Native Advertising DAYS 2019 conference in Berlin. 

Native Advertising DAYS, which is the first global conference dedicated exclusively to the field of native advertising, attracts a number of prestigious speakers, brands and publishers.
To learn more and sign up for notifications for next year’s event go to: https://nativeadvertisinginstitute.com/days/

Shortlisted companies were selected by a panel of judges from across the industry, based on their work in categories covering the most important aspects of native advertising, such as strategy, organization, formats and channels. 

Companies made submissions from countries including Sweden, Denmark, Italy, Belgium, Croatia, Germany, Russia, Brazil, Croatia, the US, Germany, Belgium, Slovenia, Russia, Denmark, Italy, Australia, Hong Kong, and the Philippines and Australia.

To see all the award winners in all 35 categories go to https://nativeadvertisinginstitute.com/awards/2019-winners/

Members of the jury included experienced native advertising professionals such as Stuart Feil, custom publishing director, Adweek, Sailesh Jani, managing partner and global business lead, McCann London, Susan Borst, vice-president, Mobile at IAB, Markus Frank, managing director, Verizon Media, Germany, Austria & Switzerland, Bettina von Schlippe, president, RSVP and Melissa Rosenthal, executive vice-president,Cheddar.

Click here to see all the jury members and further information about the Native Advertising Awards: https://nativeadvertisinginstitute.com/awards/

About Native Advertising Institute
The Native Advertising Institute is dedicated to helping marketers become successful with native advertising by providing insights and tools such as case studies, best practices, how-to guides and analysis from industry insiders as well as research and ebooks. 
 
About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.
Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

About Morning Studio 

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether SCMP.com, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.
For further information, please contact us