Morning Studio unveils secrets of how to ‘power’ creative business marketing

January 23, 2020
SCMP Updates
South China Morning Post’s dedicated branded content arm launches dynamic campaign to promote Sarawak Energy’s inaugural Sustainability and Renewable Energy Forum

Renowned Malaysian actress Michelle Yeoh, known for her recent role in the hit comedy drama, Crazy Rich Asians, provided a touch of Hollywood stardust to last month’s international conference promoting one of the world’s hottest topics – sustainability and renewable energy.
 
Yeoh, who is a UN Development Programme goodwill ambassador, was the keynote speaker at the inaugural Sustainability & Renewable Energy Forum (SAREF 2019), hosted by Malaysia’s state-run energy provider, Sarawak Energy, in Kuching, on the island of Borneo, on December 10 and 11.
 
The conference, attended by more than 1,000 global delegates – including representatives from the UN Development Programme, the World Bank, the International Hydropower Association and other prominent energy experts, business leaders, government agencies and media partners – forms part of Sarawak’s ambitious 10-year thought-leadership campaign which it hopes will see it lead the region in sustainability and renewable energy. 
 
South China Morning Post served as the forum’s strategic media partner, with Reggie Ho, associate content director of Morning Studio – SCMP’s dedicated branded content arm – acting as the moderator during the event’s renewable energy certification and driving sustainability round-table discussions.
 
He was able to demonstrate live on stage how Morning Studio’s creative team have the ability to transform any topic into a gripping narrative that engages audiences.
 
Sarawak Energy – which was founded in 1932 and has more than 5,000 staff working to generate and distribute the state’s electricity – collaborated for the first time with Morning Studio on the launch of its Renewable Hydropower campaign, which supported the event.
 
To ensure the topic of sustainability and renewable energy remained absorbing and thought-provoking, Morning Studio focused its creative campaign on a dynamic video – combining compelling facts and other details, bold images, infographics, animated graphics and an expert commentary – plus three accessible and informative reports about the forum and the energy provider’s sustainability and renewable energy efforts.
 
Now it’s your turn to take action – and benefit from Morning Studio’s expertise.
 
You and your company can use SCMP’s team of creative experts to craft a powerful campaign that ensures your brand’s message not only connects, but also resonates with audiences across Asia and beyond.

Contact Morning Studio for more information. We love to help – and look forward to hearing from you. 
 
About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.
Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.