Navigating disruption: the evolution of key market segments during the pandemic

June 23, 2020
Industry News
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There has been a lot of attention on the nature of the macroeconomic recovery post-pandemic. Will it be U-, V-, or W-shaped? Or something else altogether? While the macro-economic view is absolutely critical to continuously assess, the micro-economic view is equally important for organisations to monitor. 

COVID-19 has devastated the majority of industries, but the impact has been uneven. For example, food & beverage store sales are estimated to have risen 12% year-on-year in April. Beneath the general rise in consumer anxiety and stress, new consumer mindsets, behaviours and needs are taking shape. However, these shifts are just as, if not more, uneven than the industry impact of COVID-19. 

Navigating the disruption that is COVID-19 requires taking a nuanced view of your customers as people. It requires looking beyond the macro-level shifts and assessing how your brand fits into an uneven new normal. There isn’t a one-size-fits-all approach to navigating the road ahead.

The Navigating Disruption report highlights some practical steps you can take to make sense of the changing consumer mindsets and behaviours by leveraging existing data and tapping into new sources of insights.

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