Online News/Information Landscape in APAC

June 23, 2020
Industry News
Content Provided By:


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marketing@comscore.com

News/Information is one of the top categories accessed by digital audiences worldwide, ranking higher than other popular categories such as entertainment and retail. In March 2020, APAC had most of the global News/Information unique visitors, representing 60% of the global audience.

In this report, we analyse the online News/Information landscape in APAC and share key insights from around the region. 

Key topics covered in the report include: 

  • Breakdown of global News/Information audience by region in terms of both unique visitors and time spent
  • Size of News/Information audience in the different markets in APAC
  • Size of audience and reach of different subcategories of News/Information sites
  • How users in the various markets access News/Information (mobile-only vs multi-platform)
  • Affinity of age groups towards News/Information compared to March 2019
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Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behaviour and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry‚Äôs emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit comscore.com.