Retail Categories Continue to Highlight Major Shifts during Pandemic

April 8, 2020
Industry News
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marketing@comscore.com

The retail sector has been widely discussed in the news lately, with store closures for well-known brands, furloughed employees, and stock prices dropping more than 75 percent from their February 2020 highs. This has been especially true for certain department store brands that were already struggling to survive in a world where consumer spending continues to shift online.

While traditional department stores like JCPenney, Macy’s, and Kohl’s have seen significant declines in traffic over the past couple of weeks, other retailers have seen increases and are booming. Retail is a broad sector; Comscore maintains over 20 subcategories within Retail. Within these sub-categories, some are benefiting from the changes consumers have been forced to make due to COVID-19.

With millions now working from home, the Home Furnishings category has seen strong growth over the past couple of weeks, as people are likely buying items to create home offices. Similarly, visitation to the Consumer Electronics category has ballooned recently. As stay-at-home orders have been issued in many states, the Food/Supermarket/Grocery category (which includes food delivery services) has surged, growing faster than any other retail category over the latter half of March 2020.

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