SCMP and Morning Studio give Jumpstarter a Flying Start

January 25, 2019
SCMP Updates
Jumpstarter, a non-profit initiative by the Alibaba Entrepreneurs Fund that helps start-ups and entrepreneurs “jumpstart their dreams”, recently partnered with the SCMP and Morning Studio in advance of the Jumpstarter 2019 event.

Jumpstarter’s annual platform brings start-ups and entrepreneurs together with investors, corporates and the public to “build, empower and boost Hong Kong’s start-up ecosystem”.

The SCMP was tasked with developing catchy topics for panel discussions for this year’s Jumpstarter event, held on January 23 and 24. Two months before the event, Morning Studio, the SCMP’s new branded content division, was asked to produce branded content for a custom-built channel called Flying Start.

The SCMP team went to work, providing strategic planning services for several stimulating panel discussion topics. Meanwhile, Morning Studio researched and wrote two long articles for the Flying Start channel. The first explored corporate innovation and how businesses in the financial services, smart city and advanced technology sectors are exploring ways to support start-ups and becoming more agile. The second delved into the story of five Asian start-ups competing for awards at the January Jumpstarter event. The article included content promotion elements to drive traffic and public votes for the start-ups.

Flying Start was given high visibility through distribution on other SCMP channels, with posts on the SCMP news Facebook page, eDM blasts to targeted scmp.com subscribers, and 200,000 banner ad impressions on scmp.com. The team also provided creative design and production services for the banner.

Contact us to find out how the Morning Studio team can leverage our experience in topic planning, deliver engaging stories and more to promote your brand or event and help you connect with your ideal audience.

About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States.Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

About Morning Studio 

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether SCMP.com, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.

For further information, please contact us