SCMP CEO reveals vital digital insights at DMA session

June 30, 2017
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SCMP CEO Gary Liu brought his unique experience to a Digital Marketing Association of Hong Kong breakfast session examining the evolution of media from print to digital on June 27. In the executive interview segment, Gary outlined the key impacts of this digital transformation for traditional news organisations and their advertisers. For the SCMP, this involved changing focus from print centric to digital first and from Hong Kong to the rest of the world. He noted that the sheer speed of change in digital consumption behaviour means fast reactions and excellent forecasting are vital. Over the coming years, Virtual and Augmented Reality for news content creation will be the next big technologies, especially with natural language processing and generation revolutionising how news is produced and the way users engage with it. The SCMP has always embraced new technology and provides cutting-edge platforms for advertisers to reach their target audiences, click our solutions to learn more or contact us.
About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services.

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms.

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

For further information, please contact us
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