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SCMP gains INMA’s global recognition again for best marketing solution

June 8, 2018
SCMP Updates
Photo: Karrie Lam (right)​, head of sales and marketing solutions, SCMP,​ received the award from the president of INMA, Eduardo Garces Lopez, gerente general of El Espectador/Comunican S.A., Bogota, Colombia  

Panel of 50 executives from 20 countries cites impressive event for decision to recognise SCMP this year again

The SCMP Advertising & Marketing Solutions team has claimed first place in INMA’s “Best Marketing Solution for an Advertising Client” category, for its work in supporting the large-scale “Alibaba Entrepreneurs Fund Jumpstarter” in November 2017.

The coveted INMA Global Media Awards 2018 were judged by a panel of 50 executives from 20 countries, and announced at the International News Media Association’s 88th World Congress in Washington, DC on June 4.

The INMA panel cited SCMP’s impressive results (over 600 applications from more than 10 start-up industries, in excess of 2,600 attendees and 154 successful business matches lined up within 3 hours) for its decision.

SCMP also garnered INMA’s “Best in Asia/Pacific, Global/National Brands” recognition, with the latest two accolades following INMA’s recognition last year of SCMP’s “This Week In Asia” for third place in the “Best New Print Product” category at the 2017 Global Media Awards.

This year, SCMP was among 40 first-placed winners across 20 categories in an international competition that attracted 830 entries from 220 media companies in 39 countries, including newspaper, magazine, digital, TV and radio.

SCMP’s Marketing Solutions team was set up in 2009, dedicated to assist clients to open new frontiers through the creative use of traditional and digital marketing platforms, leveraging SCMP’s integrated marketing expertise across custom publishing, advertising, digital platforms, events and more, with synergy from the company’s acclaimed editorial and marketing insights. One of the pioneering integrated campaigns created, the “Redefining Cool” marketing solutions campaign for client Miele, also won an INMA award which comprised a multimedia, multiplatform solution including live event, print, online, mobile, social media and an innovative “Freeze-a-matic” iPhone app.

“The credibility and insights, strong editorial support and access to SCMP's affluent readership that tie in with our solutions, are an unparalleled edge that makes our campaigns so much more powerful,” said Romanus Ng, general manager, advertising & marketing solutions. “This year’s INMA award is an honour and further strengthens our leading position in the media industry for providing added value service."

 

The South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. Founded in 1903, SCMP’s headquarters are in Hong Kong, where it is the city’s newspaper of record. Our teams span Asia and the United States, working together to connect with news consumers around the world. We are committed to informing and inspiring through journalism of the highest standards. 

Against the backdrop of shifting discovery and consumption behaviour, SCMP reaches users across distributed media platforms such as SCMP.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper. ​In addition to the South China Morning Post broadsheet, we also publish the Sunday Morning PostPost MagazineSTYLE and This Week In AsiaSCMP.com, attracts millions of readers and generates tens of millions of page views per month, providing a perfect channel for our advertisers to reach a worldwide audience.

For further information, please contact us