SCMP helps HKUST produce Business School magazine

September 18, 2018
SCMP Updates
Latest issue celebrates 20th anniversary of EMBA and honours distinguished alumni for contributions to society

The HKUST Business School publishes its quarterly Biz@HKUST magazine to reach a broader community interested in its news and insights, including informative feature articles encompassing business-relevant subjects such as digital technologies, decision making tools and life-long learning.

The latest issue this month also covers celebrations marking the 20th anniversary of the Kellogg-HKUST Executive MBA (EMBA) Global Network program, and distinguished alumni honoured for their contributions to society.

SCMP has served as the content powerhouse behind the production of this business school magazine since 2017, responsible for a full range of content and publishing tasks, including article writing, photo shooting and translation, plus distribution of a portion of every physical print run to SCMP subscribers.

The HKUST Business School has been very pleased with SCMP’s service, and SCMP has proposed expanding the magazine’s reach for future issues with reposts to SCMP’s dedicated channel for the HKUST Business School, alongside driving awareness via promotions such as Facebook posts and mobile ads. This expanded audience reach is even more pertinent with upcoming content featuring compelling C-level interviews with world-class MNCs.

Contact us to learn how SCMP’s content specialists can help you more effectively engage your audience, with a full range of services including content planning and delivery of engaging stories for your brand.
 

About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States.Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.
 

For further information, please contact us