SCMP Launches Inaugural ‘Asia Matters’ Campaign in Singapore

June 25, 2019
SCMP Updates
The Post looks to boost its readership as a global media company as appetite for balanced reporting and insightful analysis on China and the region intensifies

SINGAPORE, 25 June 2019 The South China Morning Post hosted its first ‘Asia Matters’ event in Singapore today, offering the business community an in-depth look at key issues shaping a region characterised by extreme diversity and immense growth potential. 

With perspectives from leading corporate organisations, the event discussed major trends impacting Asia in the panel discussion, “Navigating the complexities of the Asian consumer market”. The session featured representatives from Netflix, Procter & Gamble, Grab and the Singapore’s Economic Development Board who shared insights on how they established a regional business footprint with an audience that comprised corporate leaders, investors, government officials and marketing experts. 

The ‘Asia Matters’ campaign also underlined the growing urgency for global citizens to be well-informed with news, analysis and a plurality of views to help navigate through times of disruptive forces and constant change - a vital role SCMP has been playing as a trustworthy media brand with strong Asian expertise and robust international perspectives throughout its 115-year history. 

At the event, SCMP also showcased its journey from a local newspaper to a global media company that now serves a wide international community. Asia now forms 40% of the Post’s global readership, followed by the USA as its fastest growing market (30%), and the rest of the world (30%). 

“SCMP has a unique role in championing the importance of Asia as a region through our breadth and depth of news coverage. As a global media company based in the heart of Asia, our goal is to inform and elevate our world-wide community of readers. Events like ‘Asia Matters’ are important for coalescing the insights of leaders, and as a platform for meaningful discourse,” said Gary Liu, SCMP’s Chief Executive Officer. 

Attendees at the event were also treated to a fire-side chat with SCMP Deputy Executive Editor Zuraidah Ibrahim, who shared the inner workings of the editorial team and how they maintain the paper’s high standards for independent journalism. Another key highlight of the event was learning from SCMP’s dedicated branded content team, Morning Studio, which is leading the evolution of marketing in the region by strategically connecting advertisers with readers through enhanced content solutions offerings for brands seeking a global audience. The team showcased its efforts via interactive and intimate dialogue sessions as well as an immaculate display of their past work. 

For more information, please contact:

Elgen Kua
Director, Corporate Communications 
elgen.kua@scmp.com
                                   
Andrea Leung
Manager, Corporate Communications                                 
andrea.leung@scmp.com

 

 


 

About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.