SCMP launches new FREE quarterly content insight report series

July 30, 2020
SCMP Updates

The South China Morning Post’s new free reports take a thematic look at key content trends over nine industries. The first report covers Q1 trends from January 2020 for Business and Finance, and will be followed by separate reports for Luxury & Fashion, Automotive, Health & Wellbeing, Technology, Property, Government, Travel, and Food & Drink. The Q1 reports for the remaining verticals will be distributed over the next few weeks.

Who are the reports for?

We created these reports for marketers to discover trending content themes and how they could create content or understand how to better engage with our audiences. But this carefully curated report may also be used for business analytics and insight. 

Key information from the SCMP Business and Finance Q1 content insight report: 
  • The first quarter saw a significant surge in interest towards SCMP’s Business and Finance reporting as major events unfolded and impacted on Asia and the rest of the world
  • ​SCMP’s coverage touched on aspects of Business, Economy, and Investment from all areas as it related to major news events, while attracting a new audience of curious, global thinkers 
  • Economy news on SCMP focused on the US-China trade war and the Covid-19 outbreak, but also provided a comprehensive, worldwide coverage and investigations into other international events
  • In Business, while news stories tended to be more focused on China and Hong Kong, there was also major global interest in the impact of the Covid-19 outbreak on the transport and retail industries
  • With regard to Investment news, readers looked to SCMP for news related to Asian investment products, specifically Asian stock investments and Property investments
   

 
About South China Morning Post

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper's BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.