SCMP products ranked Top Three Digital Media by Marketing magazine

November 7, 2017
SCMP Updates
Marketing magazine placed various SCMP products in the top three Digital Media of the year categories in its Media Report 2017, published in October 2017. The main SCMP.com website claimed second place for the “News and Current Affairs” category, and third for “Local Business & Finance,” whereas multimedia portal STYLE, which covers Asian luxury perspectives, took second spot in the “Luxury” category. SCMP’s outdoor media portfolio was also included as one of the top marketer choices in Marketing magazine’s “Out of Home Media of the year” category.
 
The rankings are from surveying media preferences of top marketers across digital, outdoor, TV, radio and print platforms for targeting consumers in luxury, local business and finance, news and current affairs, property, travel and consumer electronics verticals. Of the 587 respondents, more than 80 per cent of the advertising buyers are decision makers at manager levels or higher, and 10 per cent are CEOs, MDs or GMs. On the agency side, 30 per cent are CEOs, MDs or GMs, and 25 per cent are in sales positions. Other respondent roles include operations, creative and media personnel.
 
To discover your best digital campaign solutions, don’t hesitate to contact SCMP, your trustworthy partner for digital advertising.
About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services. 

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms. 

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

For further information, please contact us