SCMP’s Dawn Chan helps shape IAB SEA+India Content Framework

February 26, 2019
Industry News
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Content marketing’s best practices distil guru panel expertise and are now freely available as handy go-to reference for all content marketers

A PDF presentation of the IAB SEA+India Content Frameworks To Swear By is now available for free download, at https://iabseaindia.com/content-marketing-frameworks-to-swear-by/

Of great interest to marketers from all industries who are planning or currently executing content marketing campaigns, this PDF file distils the content marketing expertise of a panel of experts from the IAB Southeast Asia and India, consolidating their insights and best practices into a comprehensive framework for use as an easy checklist and reference.

The IAB Content Frameworks To Swear By encompasses a broad range of content marketing domains, including areas such as audience, strategy, creativity, distribution and measurement. It is an easy-to-use, structured reference that’s also used at Morning Studio, the creative arm of South China Morning Post dedicated to the creation of branded content.

Contributing her know-how to the framework was Dawn Chan, SCMP’s International Business Director, Advertising & Marketing Solutions. All contributors are from the IAB SEA+India's Content Committee, with other contributors comprising gurus from across the digital landscape:

● Nicholas Pan, Managing Director, Strategy & Commerce, VMLY&R
● Chris Lu, Regional Head, Communications, Culture Development, Anymind Group
● Greg Fournier, Executive Director, Strategic Partnerships, APAC, Unruly

The IAB SEA+India is a not-for-profit Association that galvanises the digital industry across the region. Collaborating with partners across the digital landscape, the Membership - comprising publishers, agencies and tech platforms - has grown sevenfold in the last four years, reflecting the acceleration of digital in the region.

Contact us to learn more about how Morning Studio uses the IAB Content Framework, and other powerful tools, to effectively raise your brand profile and connect your messages with the right audiences.
 
About IAB SEA+India 

The IAB SEA+India is a not-for-profit Association that galvanises the digital industry across the region. Collaborating with partners across the digital landscape, the Membership - comprising publishers, agencies and tech platforms - has grown sevenfold in the last four years, reflecting the acceleration of digital in the region.
 
IAB SEA+India has successfully established strong credibility and a track record of meaningful work built upon the strength of its Board and Committees.  The Association offers world-class expertise elevating the profile of the region locally, regionally and globally. Launching the IAB training series in 2014, IAB SEA+India has trained over 10,000 people in the region, attaining an overall membership satisfaction and value scores of 4.8 out of 5 in 2017.