SCMP Working with comScore to Help Drive Effective and Relevant Advertising at Scale

June 25, 2018
SCMP Updates
South China Morning Post leverages comScore’s Activation Solution to Enhance Its Precise Content Targeting to Power Effective, Relevant and Brand-Safe Advertising

HONG KONG, June 25, 2018 – South China Morning Post (SCMP), a leading Asian news media company, is working with comScore (NASDAQ: SCOR) to create more precise content targets to drive stronger advertising results. comScore will also provide marketing insights and white papers via content on advertising.scmp.com, reaching the premium marketers and partners in the advertising industry.

Leveraging comScore’s Activation™ solution, the media owner uses actionable page-level insights to unearth highly relevant content to create unique inventory packages with increased value. Media buyers will reach SCMP’s target audiences through more personalised campaign tactics and more relevant messaging in a context that is right and safe for their brand.

“It's great to announce that we are working with comScore to create unique inventory packages, leveraging granular and highly customisable categories across our content,” says Romanus Ng, General Manager, South China Morning Post. “This will help take our digital offer to another level, offering enhanced targeting options to our advertisers, ensuring ads are delivered in a quality brand safe environment.”

“In the age of personalisation, the media industry is increasingly moving towards increased quality to drive relevant and impactful campaign delivery,” said Joe Nguyen, Senior Vice President APAC at comScore. “Our Activation solution allows media sellers to have a more strategic conversation with advertisers, offering quality ad packages that are aligned with advertisers’ goals.”

To learn more about comScore Activation™ please contact us today.

About SCMP
The South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. Founded in 1903, the SCMP’s headquarters are in Hong Kong, where it is the city’s newspaper of record. The teams span Asia and the United States, working together to connect with news consumers around the world.
For further information please visit advertising.scmp.com or contact: communications@scmp.com
 
About comScore
comScore (NASDAQ:SCOR) is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Built on precision and innovation, comScore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in 70 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com.

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About comScore
comScore (NASDAQ:SCOR) is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Built on precision and innovation, comScore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in 70 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com.