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StartmeupHK Festival highlights now on SCMP.com

March 1, 2018
SCMP Updates

An executive recap, with highlights, for StartmeupHK Festival 2018, is now available at scmp.com.
 
Over 150 speakers and 6,000 delegates, including industry- and thought-leaders, movers and shakers from Asia and around the world, converged on the Convention and Exhibition Centre for the five-day engagement platform to discuss the impacts of diverse technologies on the future of society.
 
Through a variety of fireside chats, panel discussions, and presentations, speakers and attendees engaged in diverse topics across the festival’s focal areas of Fintech, Connected City, Retail, Healthtech, and the Internet of Life. The audience gained deep insights, including from renowned industry luminaries in attendance, with special attention given to Hong Kong’s uniquely favourable economy and culture for engendering creativity and real-world results “at the intersection of innovation, venture capital investment and the entrepreneurial spirit.”
 
Supporting the success of StartmeupHK Festival 2018, the team at SCMP Advertising & Marketing Solutions handled pre-event international promotion, concurrent highlight articles for each of the five themes throughout the week, and post-event content recap, with one-stop responsibility for content creation, design production and content distribution, even with the festival’s diverse topic domains and a global audience.
 
The SCMP team’s responsibilities encompassed short video and animation production, page layout design for presenting the SCMP-written articles, web and mobile hosting on a dedicated channel at scmp.com, and a variety of tailor-made banners on scmp.com and SCMP’s Facebook page to reach and draw traffic from relevant demographics, all leading to excellent attendee turnout, speaker participation, and overall superb event awareness and success.
 
For more details about StartmeupHK Festival 2018, including highlights of topics covered, please visit its dedicated channel on scmp.com.
 
SCMP’s dedicated channels are custom-designed areas on scmp.com focussed on key topics and messages. This content solution helps companies gain brand messaging awareness from a top-tier readership.
 
Contact SCMP today to learn how our Content Specialists can help amplify your event reach and success with a global audience.
About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services. 

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms. 

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

For further information, please contact us