Tencent’s online publishing unit posts US$32 million first-half profit after passing listing hearing

October 16, 2017
Industry News
Content Provided By:
 

------------
Laura He
laura.he@scmp.com 

China’s largest online publishing and e-book company had an average of 192 million monthly active users as at the end of June

China Literature, the online publishing and e-book unit that Chinese tech giant Tencent plans to spin off and list in Hong Kong, reported Monday that its net profit reached 213.5 million yuan (US$32.4 million) in the first half of this year, swinging from a loss of 2.4 million yuan a year earlier.

The online publisher, in which Tencent has a 65.38 per cent stake, incurred losses of 21.13 million yuan and 354 million yuan, respectively, in 2014 and 2015, according to its post hearing information pack (PHIP), a near-final prospectus posted by a company on the Hong Kong stock exchange’s website after it finishes the listing hearing.

It lost 2.38 million yuan in the first half of 2016, but started making a profit in the second half. It finished 2016 with a net profit of 30.4 million yuan.

China Literature, which operates several of the country’s largest online literary portals, had 9.6 million literary works and an average of 191.8 million monthly active users (MAU) as at the end of June. More than 93 per cent of these MAUs accessed the platform from their mobile phones while the rest used computers.

By the end of 2016, it had 5.3 million writers on its platform, representing 88.3 per cent of all online literary writers in China.

China Literature’s biggest source of revenue comes from charging readers to access its online content.

It derived 84.9 per cent of its revenues from “online reading” in the first six months of this year, the online publisher said in the filing.

“Within China’s literature market, online literature has grown the fastest, experiencing a CAGR (compound annual growth rate) of 44.9 per cent from 2013 to 2016, and is projected to continue to grow at a CAGR of 30.9 per cent from 2016 to 2020,” China Literature said in the filing.

In 2016, the value of China’s online literature market was 4.6 billion yuan, accounting for 11.4 per cent of the total literature market, according to China Literature.

The share of literature published online is expected to grow to 22.7 per cent in 2020, the publisher said.Continue Reading

About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services. 

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms. 

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

For further information, please contact us