The imagination behind the LANDMARK Christmas campaign

December 15, 2017
SCMP Updates
This holiday season, SCMP Marketing Solutions have again teamed up with Hong Kong’s foremost luxury mall to support the LANDMARK Christmas campaign. The campaign revolves around the spectacular display in Central with the theme of 'Unlock your imagination at LANDMARK' and features children of different nationalities.

Aimed at local customers and tourists, especially from mainland China, the campaign predominantly uses digital and social media with four bite-size 20s videos and a 60s video showing the children using their imagination to shape a better world. The SCMP team took the entire project from concept development, video creation and copywriting through in-mall displays, signage, information terminals, Christmas craft cards and balloons to the supporting eDMs, digital banners, an interactive game, the campaign website and the LANDMARK app.

For the most complete support for your event or campaign contact SCMP Marketing Solutions today.
About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services. 

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms. 

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

For further information, please contact us