The Online Grocery Shopper: An FMCG Brand Case Study

August 27, 2019
Industry News
Content Provided By:


------------
marketing@comscore.com

The consumer journey is long and complex, and so it’s never been more critical than now to understand the key influences and decision drivers that lead to conversions.

In our most recent Masterclass, Comscore’s Ira Xhelili takes an in-depth look at a Fast-Moving Consumer Goods (FMCG) brand case study to uncover the touchpoints and interactions that lead shoppers to buy groceries online.

Want to learn more about how Comscore can help you better understand the consumer journey? Continue Reading

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behaviour and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit comscore.com.