Tiger Beer Embraces Hong Kong's High-rise Heritage

May 25, 2016
SCMP Updates

Tiger Beer's global UNCAGE campaign came to Hong Kong in April and SCMP Marketing Solutions was asked to give its event a truly local flavour. As an extension to the global campaign, the 'Bamboo Scaffolding Challenge' in homage to the city's unique and awe-inspiring building method that amazes all who see it. At the event, members of the public were given a once-in-a-lifetime opportunity to experience the thrill of local construction by climbing a 3.1m high bamboo scaffolding wall set up at the Excelsior Plaza in Causeway Bay. Watching crowds eagerly cheered all the participants as more and more people were attracted to the display and, of course, the Tiger Beer. Get a taste of how we can take your event to new heights by calling 2565 2435 or emailing advertising@scmp.com.

About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services.

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms.

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

For further information, please contact us
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