Trust in data: understanding attitudes to data in a regulated world

November 26, 2019
Industry News
Content Provided By:


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marketing@comscore.com

Data forms the lifeblood of modern businesses but as recent events in the media have demonstrated it is also a point of vulnerability. At our Autumn Summit, Comscore’s Sarah Kelleher took an in-depth look at our recent whitepaper, Trust in Data, created in partnership with The Drum. Watch the full presentation now to understand attitudes to data in a regulated world.

Topics covered include:

  • Types of data used by marketers and why
  • Levels of trust in different data sources
  • Implications of using poor quality data for businesses
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