Understanding online behaviour of women and Branded Content

January 24, 2019
Industry News
Content Provided By:


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marketing@comscore.com

Learn how to maximise the effectiveness of marketing campaigns and ROIs through understanding the online behaviour of Women and Branded Content.

Key topics from the presentation:

  • Trends in online consumer behavior among Indian women and how understanding these can help maximise effectiveness of marketing campaigns
  • How we can use Branded Content to objectively measure the effectiveness of the brand integration within a content piece & come up with a rupee value for the earned media to maximise ROI
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Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behaviour and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry‚Äôs emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit comscore.com.