Vacheron Constantin Launches 'Overseas - The Spirit of Travel' on scmp.com

August 10, 2016
SCMP Updates

Since June, the oldest watch manufacturer, Vacheron Constantin, and the SCMP have proudly presented 'Overseas - The Spirit of Travel', a dedicated native advertising channel on SCMP.com to launch Vacheron Constantin's "Overseas" Collection, the new generation of automatic timepieces dedicated to travellers. The channel features 12 rare destinations each with strong universal values typifying one of its founders Fran├žois Constantin's quest for far horizons evident since establishing a presence on four continents in the 18th century. This distinctive approach leverages the SCMP's special editorial capabilities, as well as its breadth of platforms, to enable an ambitious integrated campaign spanning online banner ads, eDMs, social media promotions and print ads in the SCMP's Post Magazine. Make a big impact on our affluent readers with the soft approach of native articles and channels by calling 2565-2435 or email advertising@scmp.com.

About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services.

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms.

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

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