Yahoo owner Oath seeks increased digital advertising prospects in Hong Kong

October 20, 2017
Industry News
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Bien Perez
bien.perez@scmp.com

The subsidiary of US telecoms giant Verizon is bringing more than 50 media and technology brands to broaden its audience and advertisers in the city

Oath, the subsidiary of Verizon Communications that owns Yahoo and AOL, expects to give a boost to the digital advertising market in Hong Kong as it brings more than 50 media and technology brands to its local online platform.

“With Oath’s house of brands, we can better understand users’ habits and preferences through data analytics, allowing advertisers to reach more of their target audience,” said Rico Chan, the managing director of Oath for Hong Kong, India and Southeast Asia, on Thursday.

He said that will “open up tremendous business opportunities to advertisers”.

Reaching an audience of more than 1 billion worldwide, the Oath portfolio includes Yahoo Finance, HuffPost, AOL, Yahoo Sports, Engadget, TechCrunch, Yahoo Mail, Tumblr and specialist virtual reality content provider RYOT.

The New York-based company was formed in June this year after US mobile network operator Verizon completed its US$4.8 billion acquisition of Yahoo’s operating business.

That sale did not include Yahoo’s cash assets, its shares in Alibaba Group Holding, its shares in Yahoo Japan, convertible notes held by Yahoo, certain minority investments and Yahoo’s so-called non-core patents.

E-commerce giant Alibaba owns the South China Morning Post.Continue Reading

About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services. 

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms. 

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

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