• Our Audience

    SCMP's in-depth readership analysis and demographic insights reveal globally-minded readers who are influential and affluent.

South China Morning Post Readership

55%1
Male
45%1
Female
Gender
Source: 1. Overall readership (Print & Digital editions), 2019 Q4 Nielsen Media Index: Hong Kong Report

Compared with regional daily newspapers, SCMP has the highest number of readers

  • With a personal net worth of
    USD 3,000,000+2
  • With value of real estate investments / primary residence at
    USD 2,000,000+2
  • Who own 6+2
    investments / financial products
  • Having
    5+ business trips2
    in past 12 months
  • Flying
    First or Business-Class2
    on both business and leisure trips in
    past 12 months
  • Having
    5+ leisure trips2
    in past 12 months
  • Who own premium car worth
    USD 80,000+2
  • Who own watch worth
    USD 10,000+2
  • Who own fine jewellery worth
    USD 10,000+2
  1. Source 2: Global Business Influencers Survey 2019: Hong Kong Report / Ipsos
Reach out to these influential and affluent readers with the best advertising vehicle in the region.

SCMP Content Reports

The reports take a thematic look at key content trends over nine industries and analyse the South China Morning Post editorial trends on a quarterly basis from January 2020 onwards.

Who are the reports for?
We created these reports for marketers to help them discover trending content themes and how they can create content or understand how to engage with our audiences. But this carefully curated report may also be used for business analytics and insight.

Business & Finance
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Luxury & Fashion
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Automotive
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Health & Wellbeing
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Technology
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Property
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Government
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Travel
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Food & Drink
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Find Out More about Our Readers’ Profiles

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