• Our Audience

    SCMP's in-depth readership analysis and demographic insights reveal globally-minded readers who are influential and affluent.

South China Morning Post

50%1
Male
50%1
Female
Gender
Source: 1. Average Readership Per Issue, Print and Digital Editions, Hong Kong Audience Survey 2016 by Social Science Research Centre of HKU

SCMP.com

5.8m
Monthly Active Users2
Compared with regional industry peers, SCMP.com has the highest number of readers
  • With a personal net worth of
    USD 3,000,000+3
  • With value of real estate investments / primary residence at
    USD 2,000,000+3
  • Who own 6+3
    investments / financial products
  • Having
    5+ business trips3
    in past 12 months
  • Flying
    First or Business Class3
    on both business and leisure trips in
    past 12 months
  • Having
    5+ leisure trips3
    in past 12 months
  • Who intend to purchase a Yacht3
    in next 12 months
  • Who own premium car worth
    USD 80,000+3
  • Who own arts & antiques worth
    USD 10,000+3
Source:
  1. Hong Kong Audience Survey 2016 by Social Science Research Centre of HKU
  2. Google Analytics, March 2017
  3. Global Business Influencers Survey 2016 Hong Kong Report / Ipsos
  4. Remarks: Mobile App and Tablet users are included in the above digital traffic tracking and research surveys with the SCMP.com readers.
Reach out to these influential and affluent readers with the best advertising vehicle in the region.

Find Out More about Our Readers’ Interests

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