• Our Audience

    SCMP's in-depth readership analysis and demographic insights reveal globally-minded readers who are influential and affluent.

South China Morning Post Readership

54%1
Male
46%1
Female
Gender
Source: 1. Overall readership (Print & Digital editions), 2018 Q4 Nielsen Media Index: Hong Kong Report

Compared with regional daily newspapers, SCMP has the highest number of readers

  • With a personal net worth of
    USD 3,000,000+2
  • With value of real estate investments / primary residence at
    USD 2,000,000+2
  • Who own 6+2
    investments / financial products
  • Having
    5+ business trips2
    in past 12 months
  • Flying
    First or Business-Class2
    on both business and leisure trips in
    past 12 months
  • Having
    5+ leisure trips2
    in past 12 months
  • Who own premium car worth
    USD 80,000+2
  • Who own watch worth
    USD 10,000+2
  • Who own fine jewellery worth
    USD 10,000+2
  1. Source 2: Global Business Influencers Survey 2019: Hong Kong Report / Ipsos
Reach out to these influential and affluent readers with the best advertising vehicle in the region.

Find Out More about Our Readers’ Interests

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