Advertising and Marketing Solutions

SCMP Advertising and Marketing Solutions™ principal focus is to sell advertising space across the South China Morning Post print and digital product portfolio.

The South China Morning Post offers our forward-thinking readership a comprehensive portfolio of products from newspapers to magazines, special reports and supplements, glossy publications of vertical interests, directory and guidebooks. This all adds up to exciting new options to our advertisers to meet their different needs.

With the implementation of numerous digital ad options at our flagship product, SCMP.com, advertisers can choose from traditional banner ads to the most advanced engaging ad formats that bring an impressive conversion rate to their products. With a strong growth in the usage of mobile and tablet by affluent readers, SCMP Mobile and Tablet products offer the perfect channels for advertisers to run rich-media ads, driving strong marketing results. SCMP digital products are all readily customised to accommodate native advertising, which has become an extremely popular and powerful advertising format for sophisticated advertisers.

Leveraging our strong relationships with advertiser clients and the ability to connect strong editorial content with prestigious brands, additional dedicated specialist teams offer a wide range of premium marketing solutions, including bespoke publishing, consumer and business events, marketing strategy, multi-media creative development and promotions.

Our Solutions

  • Digital Products

    SCMP's digital products and tools create effective advertising and marketing campaigns to reach a worldwide audience whether online or mobile gadgets.
  • Print Products

    SCMP’s editorial expertise and rapport with thought leaders bring captivating stories and insights that engage readers across varied interests.
  • Content Solutions

    SCMP’s Content Specialists maximise long-term target customer engagement with unique and tailored content on native advertising channels.
  • Marketing Solutions

    SCMP's integrated marketing expertise spans custom publishing, advertising, digital platforms, events and more, with synergy from our editorial and marketing insights.
  • Outdoor

    SCMP's prime outdoor media spaces offer optimum visibility to dramatically capture the city's attention in key areas, especially in affluent residential areas and high-traffic retail outlets.

Media Kit