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Special Advertising Formats

The South China Morning Post also offers innovative and attractive special advertising formats in daily and Sunday editions which help you to impress our readers. Contact us to discuss any more creative solutions you may have in mind.

{"item_id":"431","field_ad_option_name":"All","field_ad_option_screenshot":["http:\/\/advertising.scmp.com\/sites\/default\/files\/styles\/screenshot_265\/public\/ad_format_full.jpg?itok=wC_gxzG3"],"field_ad_option_data":"{\r\n \"tables\": [\r\n {\r\n \"name\": \"\",\r\n \"columns\": [\r\n \"Position\",\r\n \"Size\",\r\n \"Main \",\r\n \"Business \",\r\n \"City \",\r\n \"Sunday Main \"\r\n ],\r\n \"rows\": [\r\n {\r\n \"col0\": \"Centrespread A\",\r\n \"col1\": \"36cm (H) x 7col\",\r\n \"col2\": {\r\n \"type\": \"price\",\r\n \"hkd\": 273300,\r\n \"usd\": 35038,\r\n \"rmb\": 273300\r\n },\r\n \"col3\": {\r\n \"type\": \"price\",\r\n \"hkd\": 266300,\r\n \"usd\": 34141,\r\n \"rmb\": 266300\r\n },\r\n \"col4\": {\r\n \"type\": \"price\",\r\n \"hkd\": 173800,\r\n \"usd\": 22282,\r\n \"rmb\": 173800\r\n },\r\n \"col5\": {\r\n \"type\": \"price\",\r\n \"hkd\": 187000,\r\n \"usd\": 23974,\r\n \"rmb\": 187000\r\n }\r\n },\r\n {\r\n \"col0\": \"Centrespread B\",\r\n \"col1\": \"15cm (H) x 15col\",\r\n \"col2\": {\r\n \"type\": \"price\",\r\n \"hkd\": 273300,\r\n \"usd\": 35038,\r\n \"rmb\": 273300\r\n },\r\n \"col3\": {\r\n \"type\": \"price\",\r\n \"hkd\": 266300,\r\n \"usd\": 34141,\r\n \"rmb\": 266300\r\n },\r\n \"col4\": {\r\n \"type\": \"price\",\r\n \"hkd\": 173800,\r\n \"usd\": 22282,\r\n \"rmb\": 173800\r\n },\r\n \"col5\": {\r\n \"type\": \"price\",\r\n \"hkd\": 187000,\r\n \"usd\": 23974,\r\n \"rmb\": 187000\r\n }\r\n },\r\n {\r\n \"col0\": \"Centrespread C\",\r\n \"col1\": \"14cm (H) x 15col\",\r\n \"col2\": {\r\n \"type\": \"price\",\r\n \"hkd\": 335400,\r\n \"usd\": 43000,\r\n \"rmb\": 335400\r\n },\r\n \"col3\": {\r\n \"type\": \"price\",\r\n \"hkd\": 326800,\r\n \"usd\": 41897,\r\n \"rmb\": 326800\r\n },\r\n \"col4\": {\r\n \"type\": \"price\",\r\n \"hkd\": 213300,\r\n \"usd\": 27346,\r\n \"rmb\": 213300\r\n },\r\n \"col5\": {\r\n \"type\": \"price\",\r\n \"hkd\": 229400,\r\n \"usd\": 29410,\r\n \"rmb\": 229400\r\n }\r\n },\r\n {\r\n \"col0\": \"Centrespread D\",\r\n \"col1\": \"exact measurement upon request\",\r\n \"col2\": {\r\n \"type\": \"price\",\r\n \"hkd\": 614800,\r\n \"usd\": 78821,\r\n \"rmb\": 614800\r\n },\r\n \"col3\": {\r\n \"type\": \"price\",\r\n \"hkd\": 599100,\r\n \"usd\": 76808,\r\n \"rmb\": 599100\r\n },\r\n \"col4\": {\r\n \"type\": \"price\",\r\n \"hkd\": 391000,\r\n \"usd\": 50128,\r\n \"rmb\": 391000\r\n },\r\n \"col5\": {\r\n \"type\": \"price\",\r\n \"hkd\": 420600,\r\n \"usd\": 53923,\r\n \"rmb\": 420600\r\n }\r\n },\r\n {\r\n \"col0\": \"Centrespread E\",\r\n \"col1\": \"2col vertical strips x 3\",\r\n \"col2\": {\r\n \"type\": \"price\",\r\n \"hkd\": 559000,\r\n \"usd\": 71667,\r\n \"rmb\": 559000\r\n },\r\n \"col3\": {\r\n \"type\": \"price\",\r\n \"hkd\": 544700,\r\n \"usd\": 69833,\r\n \"rmb\": 544700\r\n },\r\n \"col4\": {\r\n \"type\": \"price\",\r\n \"hkd\": 355500,\r\n \"usd\": 45577,\r\n \"rmb\": 355500\r\n },\r\n \"col5\": {\r\n \"type\": \"price\",\r\n \"hkd\": 382400,\r\n \"usd\": 49026,\r\n \"rmb\": 382400\r\n }\r\n },\r\n {\r\n \"col0\": \"Centrespread F\",\r\n \"col1\": \"exact measurement upon request\",\r\n \"col2\": {\r\n \"type\": \"price\",\r\n \"hkd\": 630000,\r\n \"usd\": 80769,\r\n \"rmb\": 630000\r\n },\r\n \"col3\": {\r\n \"type\": \"price\",\r\n \"hkd\": 613500,\r\n \"usd\": 78654,\r\n \"rmb\": 613500\r\n },\r\n \"col4\": {\r\n \"type\": \"price\",\r\n \"hkd\": 400700,\r\n \"usd\": 51372,\r\n \"rmb\": 400700\r\n },\r\n \"col5\": {\r\n \"type\": \"price\",\r\n \"hkd\": 431000,\r\n \"usd\": 55256,\r\n \"rmb\": 431000\r\n }\r\n },\r\n {\r\n \"col0\": \"Pairs A\",\r\n \"col1\": \"15cm (H) x 2col x 2\",\r\n \"col2\": {\r\n \"type\": \"price\",\r\n \"hkd\": 102300,\r\n \"usd\": 13115,\r\n \"rmb\": 102300\r\n },\r\n \"col3\": {\r\n \"type\": \"price\",\r\n \"hkd\": 100200,\r\n \"usd\": 12846,\r\n \"rmb\": 100200\r\n },\r\n \"col4\": {\r\n \"type\": \"price\",\r\n \"hkd\": 65400,\r\n \"usd\": 8385,\r\n \"rmb\": 65400\r\n },\r\n \"col5\": {\r\n \"type\": \"price\",\r\n \"hkd\": 70300,\r\n \"usd\": 9013,\r\n \"rmb\": 70300\r\n }\r\n },\r\n {\r\n \"col0\": \"Pairs B\",\r\n \"col1\": \"27cm (H) x 2col x 2\",\r\n \"col2\": {\r\n \"type\": \"price\",\r\n \"hkd\": 153400,\r\n \"usd\": 19667,\r\n \"rmb\": 153400\r\n },\r\n \"col3\": {\r\n \"type\": \"price\",\r\n \"hkd\": 150200,\r\n \"usd\": 19256,\r\n \"rmb\": 150200\r\n },\r\n \"col4\": {\r\n \"type\": \"price\",\r\n \"hkd\": 98000,\r\n \"usd\": 12564,\r\n \"rmb\": 98000\r\n },\r\n \"col5\": {\r\n \"type\": \"price\",\r\n \"hkd\": 105500,\r\n \"usd\": 13526,\r\n \"rmb\": 105500\r\n }\r\n },\r\n {\r\n \"col0\": \"Pairs C\",\r\n \"col1\": \"38cm (H) x 2col x 2\",\r\n \"col2\": {\r\n \"type\": \"price\",\r\n \"hkd\": 204600,\r\n \"usd\": 26231,\r\n \"rmb\": 204600\r\n },\r\n \"col3\": {\r\n \"type\": \"price\",\r\n \"hkd\": 200300,\r\n \"usd\": 25679,\r\n \"rmb\": 200300\r\n },\r\n \"col4\": {\r\n \"type\": \"price\",\r\n \"hkd\": 130700,\r\n \"usd\": 16756,\r\n \"rmb\": 130700\r\n },\r\n \"col5\": {\r\n \"type\": \"price\",\r\n \"hkd\": 140600,\r\n \"usd\": 18026,\r\n \"rmb\": 140600\r\n }\r\n },\r\n {\r\n \"col0\": \"Cubes A\",\r\n \"col1\": \"15cm (H) x 3col\",\r\n \"col2\": {\r\n \"type\": \"price\",\r\n \"hkd\": 102300,\r\n \"usd\": 13115,\r\n \"rmb\": 102300\r\n },\r\n \"col3\": {\r\n \"type\": \"price\",\r\n \"hkd\": 100200,\r\n \"usd\": 12846,\r\n \"rmb\": 100200\r\n },\r\n \"col4\": {\r\n \"type\": \"price\",\r\n \"hkd\": 65400,\r\n \"usd\": 8385,\r\n \"rmb\": 65400\r\n },\r\n \"col5\": {\r\n \"type\": \"price\",\r\n \"hkd\": 70300,\r\n \"usd\": 9013,\r\n \"rmb\": 70300\r\n }\r\n },\r\n {\r\n \"col0\": \"Cubes B\",\r\n \"col1\": \"38cm (H) x 3col\",\r\n \"col2\": {\r\n \"type\": \"price\",\r\n \"hkd\": 204600,\r\n \"usd\": 26231,\r\n \"rmb\": 204600\r\n },\r\n \"col3\": {\r\n \"type\": \"price\",\r\n \"hkd\": 200300,\r\n \"usd\": 25679,\r\n \"rmb\": 200300\r\n },\r\n \"col4\": {\r\n \"type\": \"price\",\r\n \"hkd\": 130700,\r\n \"usd\": 16756,\r\n \"rmb\": 130700\r\n },\r\n \"col5\": {\r\n \"type\": \"price\",\r\n \"hkd\": 140600,\r\n \"usd\": 18026,\r\n \"rmb\": 140600\r\n }\r\n },\r\n {\r\n \"col0\": \"Floating Banners A\",\r\n \"col1\": \"27cm (H) x 7col\",\r\n \"col2\": {\r\n \"type\": \"price\",\r\n \"hkd\": 143200,\r\n \"usd\": 18359,\r\n \"rmb\": 143200\r\n },\r\n \"col3\": {\r\n \"type\": \"price\",\r\n \"hkd\": 140200,\r\n \"usd\": 17974,\r\n \"rmb\": 140200\r\n },\r\n \"col4\": {\r\n \"type\": \"price\",\r\n \"hkd\": 91500,\r\n \"usd\": 11731,\r\n \"rmb\": 91500\r\n },\r\n \"col5\": {\r\n \"type\": \"price\",\r\n \"hkd\": 98400,\r\n \"usd\": 12615,\r\n \"rmb\": 98400\r\n }\r\n },\r\n {\r\n \"col0\": \"Floating Banners B\",\r\n \"col1\": \"14cm (H) x 7col\",\r\n \"col2\": {\r\n \"type\": \"price\",\r\n \"hkd\": 153400,\r\n \"usd\": 19667,\r\n \"rmb\": 153400\r\n },\r\n \"col3\": {\r\n \"type\": \"price\",\r\n \"hkd\": 150200,\r\n \"usd\": 19256,\r\n \"rmb\": 150200\r\n },\r\n \"col4\": {\r\n \"type\": \"price\",\r\n \"hkd\": 98000,\r\n \"usd\": 12564,\r\n \"rmb\": 98000\r\n },\r\n \"col5\": {\r\n \"type\": \"price\",\r\n \"hkd\": 105500,\r\n \"usd\": 13526,\r\n \"rmb\": 105500\r\n }\r\n },\r\n {\r\n \"col0\": \"Floating Banners C\",\r\n \"col1\": \"10cm (H) x 7col\",\r\n \"col2\": {\r\n \"type\": \"price\",\r\n \"hkd\": 75800,\r\n \"usd\": 9718,\r\n \"rmb\": 75800\r\n },\r\n \"col3\": {\r\n \"type\": \"price\",\r\n \"hkd\": 74200,\r\n \"usd\": 9513,\r\n \"rmb\": 74200\r\n },\r\n \"col4\": {\r\n \"type\": \"price\",\r\n \"hkd\": 48400,\r\n \"usd\": 6205,\r\n \"rmb\": 48400\r\n },\r\n \"col5\": {\r\n \"type\": \"price\",\r\n \"hkd\": 52100,\r\n \"usd\": 6679,\r\n \"rmb\": 52100\r\n }\r\n },\r\n {\r\n \"col0\": \"L-shape A\",\r\n \"col1\": \"exact measurement upon request\",\r\n \"col2\": {\r\n \"type\": \"price\",\r\n \"hkd\": 225000,\r\n \"usd\": 28846,\r\n \"rmb\": 225000\r\n },\r\n \"col3\": {\r\n \"type\": \"price\",\r\n \"hkd\": 220300,\r\n \"usd\": 28244,\r\n \"rmb\": 220300\r\n },\r\n \"col4\": {\r\n \"type\": \"price\",\r\n \"hkd\": 143800,\r\n \"usd\": 18436,\r\n \"rmb\": 143800\r\n },\r\n \"col5\": {\r\n \"type\": \"price\",\r\n \"hkd\": 154700,\r\n \"usd\": 19833,\r\n \"rmb\": 154700\r\n }\r\n }\r\n ],\r\n \"footnote\": \"Remarks: The above rates are based on a full colour ROP position.\\nThe following loading will be applied on different prime positions:\\nOther specified position: + 20%\\n\\n*All Special creative bookings are non-cancellable and will be charged at 100% of the agreed rate. Positions are subject to SCMP approval\"\r\n }\r\n ]\r\n}","field_ad_option_banner_area":"http:\/\/advertising.scmp.com\/sites\/default\/files\/styles\/width_1180\/public\/area_11.jpg?itok=yqb1z9oG"}