Special Advertising Formats

The South China Morning Post also offers innovative and attractive special advertising formats in daily and Sunday editions which help you to impress our readers. Contact us to discuss any more creative solutions you may have in mind.

{"item_id":"431","field_ad_option_name":"All","field_ad_option_screenshot":["http:\/\/advertising.scmp.com\/sites\/default\/files\/styles\/screenshot_265\/public\/ad_format_full.jpg?itok=wC_gxzG3"],"field_ad_option_data":"{\n \"tables\": [\n {\n \"name\": \"\",\n \"columns\": [\n \"Position\",\n \"Size\",\n \"Main \",\n \"Business \",\n \"City \",\n \"Sunday Main \"\n ],\n \"rows\": [\n {\n \"col0\": \"Centrespread A\",\n \"col1\": \"36cm (H) x 7col\",\n \"col2\": {\n \"type\": \"price\",\n \"hkd\": 273300,\n \"usd\": 35038,\n \"rmb\": 273300\n },\n \"col3\": {\n \"type\": \"price\",\n \"hkd\": 266300,\n \"usd\": 34141,\n \"rmb\": 266300\n },\n \"col4\": {\n \"type\": \"price\",\n \"hkd\": 173800,\n \"usd\": 22282,\n \"rmb\": 173800\n },\n \"col5\": {\n \"type\": \"price\",\n \"hkd\": 187000,\n \"usd\": 23974,\n \"rmb\": 187000\n }\n },\n {\n \"col0\": \"Centrespread B\",\n \"col1\": \"15cm (H) x 15col\",\n \"col2\": {\n \"type\": \"price\",\n \"hkd\": 273300,\n \"usd\": 35038,\n \"rmb\": 273300\n },\n \"col3\": {\n \"type\": \"price\",\n \"hkd\": 266300,\n \"usd\": 34141,\n \"rmb\": 266300\n },\n \"col4\": {\n \"type\": \"price\",\n \"hkd\": 173800,\n \"usd\": 22282,\n \"rmb\": 173800\n },\n \"col5\": {\n \"type\": \"price\",\n \"hkd\": 187000,\n \"usd\": 23974,\n \"rmb\": 187000\n }\n },\n {\n \"col0\": \"Centrespread C\",\n \"col1\": \"14cm (H) x 15col\",\n \"col2\": {\n \"type\": \"price\",\n \"hkd\": 335400,\n \"usd\": 43000,\n \"rmb\": 335400\n },\n \"col3\": {\n \"type\": \"price\",\n \"hkd\": 326800,\n \"usd\": 41897,\n \"rmb\": 326800\n },\n \"col4\": {\n \"type\": \"price\",\n \"hkd\": 213300,\n \"usd\": 27346,\n \"rmb\": 213300\n },\n \"col5\": {\n \"type\": \"price\",\n \"hkd\": 229400,\n \"usd\": 29410,\n \"rmb\": 229400\n }\n },\n {\n \"col0\": \"Centrespread D\",\n \"col1\": \"exact measurement upon request\",\n \"col2\": {\n \"type\": \"price\",\n \"hkd\": 614800,\n \"usd\": 78821,\n \"rmb\": 614800\n },\n \"col3\": {\n \"type\": \"price\",\n \"hkd\": 599100,\n \"usd\": 76808,\n \"rmb\": 599100\n },\n \"col4\": {\n \"type\": \"price\",\n \"hkd\": 391000,\n \"usd\": 50128,\n \"rmb\": 391000\n },\n \"col5\": {\n \"type\": \"price\",\n \"hkd\": 420600,\n \"usd\": 53923,\n \"rmb\": 420600\n }\n },\n {\n \"col0\": \"Centrespread E\",\n \"col1\": \"2col vertical strips x 3\",\n \"col2\": {\n \"type\": \"price\",\n \"hkd\": 559000,\n \"usd\": 71667,\n \"rmb\": 559000\n },\n \"col3\": {\n \"type\": \"price\",\n \"hkd\": 544700,\n \"usd\": 69833,\n \"rmb\": 544700\n },\n \"col4\": {\n \"type\": \"price\",\n \"hkd\": 355500,\n \"usd\": 45577,\n \"rmb\": 355500\n },\n \"col5\": {\n \"type\": \"price\",\n \"hkd\": 382400,\n \"usd\": 49026,\n \"rmb\": 382400\n }\n },\n {\n \"col0\": \"Centrespread F\",\n \"col1\": \"exact measurement upon request\",\n \"col2\": {\n \"type\": \"price\",\n \"hkd\": 630000,\n \"usd\": 80769,\n \"rmb\": 630000\n },\n \"col3\": {\n \"type\": \"price\",\n \"hkd\": 613500,\n \"usd\": 78654,\n \"rmb\": 613500\n },\n \"col4\": {\n \"type\": \"price\",\n \"hkd\": 400700,\n \"usd\": 51372,\n \"rmb\": 400700\n },\n \"col5\": {\n \"type\": \"price\",\n \"hkd\": 431000,\n \"usd\": 55256,\n \"rmb\": 431000\n }\n },\n {\n \"col0\": \"Pairs A\",\n \"col1\": \"15cm (H) x 2col x 2\",\n \"col2\": {\n \"type\": \"price\",\n \"hkd\": 102300,\n \"usd\": 13115,\n \"rmb\": 102300\n },\n \"col3\": {\n \"type\": \"price\",\n \"hkd\": 100200,\n \"usd\": 12846,\n \"rmb\": 100200\n },\n \"col4\": {\n \"type\": \"price\",\n \"hkd\": 65400,\n \"usd\": 8385,\n \"rmb\": 65400\n },\n \"col5\": {\n \"type\": \"price\",\n \"hkd\": 70300,\n \"usd\": 9013,\n \"rmb\": 70300\n }\n },\n {\n \"col0\": \"Pairs B\",\n \"col1\": \"27cm (H) x 2col x 2\",\n \"col2\": {\n \"type\": \"price\",\n \"hkd\": 153400,\n \"usd\": 19667,\n \"rmb\": 153400\n },\n \"col3\": {\n \"type\": \"price\",\n \"hkd\": 150200,\n \"usd\": 19256,\n \"rmb\": 150200\n },\n \"col4\": {\n \"type\": \"price\",\n \"hkd\": 98000,\n \"usd\": 12564,\n \"rmb\": 98000\n },\n \"col5\": {\n \"type\": \"price\",\n \"hkd\": 105500,\n \"usd\": 13526,\n \"rmb\": 105500\n }\n },\n {\n \"col0\": \"Pairs C\",\n \"col1\": \"38cm (H) x 2col x 2\",\n \"col2\": {\n \"type\": \"price\",\n \"hkd\": 204600,\n \"usd\": 26231,\n \"rmb\": 204600\n },\n \"col3\": {\n \"type\": \"price\",\n \"hkd\": 200300,\n \"usd\": 25679,\n \"rmb\": 200300\n },\n \"col4\": {\n \"type\": \"price\",\n \"hkd\": 130700,\n \"usd\": 16756,\n \"rmb\": 130700\n },\n \"col5\": {\n \"type\": \"price\",\n \"hkd\": 140600,\n \"usd\": 18026,\n \"rmb\": 140600\n }\n },\n {\n \"col0\": \"Cubes A\",\n \"col1\": \"15cm (H) x 3col\",\n \"col2\": {\n \"type\": \"price\",\n \"hkd\": 102300,\n \"usd\": 13115,\n \"rmb\": 102300\n },\n \"col3\": {\n \"type\": \"price\",\n \"hkd\": 100200,\n \"usd\": 12846,\n \"rmb\": 100200\n },\n \"col4\": {\n \"type\": \"price\",\n \"hkd\": 65400,\n \"usd\": 8385,\n \"rmb\": 65400\n },\n \"col5\": {\n \"type\": \"price\",\n \"hkd\": 70300,\n \"usd\": 9013,\n \"rmb\": 70300\n }\n },\n {\n \"col0\": \"Cubes B\",\n \"col1\": \"38cm (H) x 3col\",\n \"col2\": {\n \"type\": \"price\",\n \"hkd\": 204600,\n \"usd\": 26231,\n \"rmb\": 204600\n },\n \"col3\": {\n \"type\": \"price\",\n \"hkd\": 200300,\n \"usd\": 25679,\n \"rmb\": 200300\n },\n \"col4\": {\n \"type\": \"price\",\n \"hkd\": 130700,\n \"usd\": 16756,\n \"rmb\": 130700\n },\n \"col5\": {\n \"type\": \"price\",\n \"hkd\": 140600,\n \"usd\": 18026,\n \"rmb\": 140600\n }\n },\n {\n \"col0\": \"Floating Banners A\",\n \"col1\": \"27cm (H) x 7col\",\n \"col2\": {\n \"type\": \"price\",\n \"hkd\": 143200,\n \"usd\": 18359,\n \"rmb\": 143200\n },\n \"col3\": {\n \"type\": \"price\",\n \"hkd\": 140200,\n \"usd\": 17974,\n \"rmb\": 140200\n },\n \"col4\": {\n \"type\": \"price\",\n \"hkd\": 91500,\n \"usd\": 11731,\n \"rmb\": 91500\n },\n \"col5\": {\n \"type\": \"price\",\n \"hkd\": 98400,\n \"usd\": 12615,\n \"rmb\": 98400\n }\n },\n {\n \"col0\": \"Floating Banners B\",\n \"col1\": \"14cm (H) x 7col\",\n \"col2\": {\n \"type\": \"price\",\n \"hkd\": 153400,\n \"usd\": 19667,\n \"rmb\": 153400\n },\n \"col3\": {\n \"type\": \"price\",\n \"hkd\": 150200,\n \"usd\": 19256,\n \"rmb\": 150200\n },\n \"col4\": {\n \"type\": \"price\",\n \"hkd\": 98000,\n \"usd\": 12564,\n \"rmb\": 98000\n },\n \"col5\": {\n \"type\": \"price\",\n \"hkd\": 105500,\n \"usd\": 13526,\n \"rmb\": 105500\n }\n },\n {\n \"col0\": \"Floating Banners C\",\n \"col1\": \"10cm (H) x 7col\",\n \"col2\": {\n \"type\": \"price\",\n \"hkd\": 75800,\n \"usd\": 9718,\n \"rmb\": 75800\n },\n \"col3\": {\n \"type\": \"price\",\n \"hkd\": 74200,\n \"usd\": 9513,\n \"rmb\": 74200\n },\n \"col4\": {\n \"type\": \"price\",\n \"hkd\": 48400,\n \"usd\": 6205,\n \"rmb\": 48400\n },\n \"col5\": {\n \"type\": \"price\",\n \"hkd\": 52100,\n \"usd\": 6679,\n \"rmb\": 52100\n }\n },\n {\n \"col0\": \"L-shape A\",\n \"col1\": \"exact measurement upon request\",\n \"col2\": {\n \"type\": \"price\",\n \"hkd\": 225000,\n \"usd\": 28846,\n \"rmb\": 225000\n },\n \"col3\": {\n \"type\": \"price\",\n \"hkd\": 220300,\n \"usd\": 28244,\n \"rmb\": 220300\n },\n \"col4\": {\n \"type\": \"price\",\n \"hkd\": 143800,\n \"usd\": 18436,\n \"rmb\": 143800\n },\n \"col5\": {\n \"type\": \"price\",\n \"hkd\": 154700,\n \"usd\": 19833,\n \"rmb\": 154700\n }\n }\n ],\n \"footnote\": \"Remarks: The above rates are based on a full colour ROP position.\\nThe following loading will be applied on different prime positions:\\nOther specified position: + 20%\\n\\n*All Special creative bookings are non-cancellable and will be charged at 100% of the agreed rate. Positions are subject to SCMP approval\"\n }\n ]\n}","field_ad_option_banner_area":"http:\/\/advertising.scmp.com\/sites\/default\/files\/styles\/width_1180\/public\/area_11.jpg?itok=yqb1z9oG"}