SCMP Advertising

SCMP Advertising’s mission is to help brands and partners make an impact with readers who want to understand global issues from an Asian perspective. Its principal focus is to deliver effective and efficient marketing solutions that engage and activate the right audiences and deliver ROI that matters.

Bringing our news business forward into the digital age has advanced our mission to lead the global conversation about China while broadening our international relevance and global reach. Through our award-winning journalism, we cover China and Asia with depth and unparalleled nuance. What sets us apart is how we connect thought-leading editorial content with brands across print and digital media platforms, develop marketing solutions and run campaigns that deliver results.

SCMP’s digital transformation has cemented our role as a leading news media company and this has enabled SCMP Advertising to empower our partners with insights through our digital-first innovations. We are the first news publisher in Asia to launch a first-party data platform in SCMP Lighthouse to support our clients with purposeful intelligence that delivers more effective and efficient campaigns with better-targeted audiences. At the same time, brand safety is a top priority for us and partners can continue to trust our platform with our publisher-built brand suitability tool in SCMP Signal.

We have a well-established foundation of award-winning expertise and creative experience in Morning Studio that bridge our clients to success with bespoke brand-storytelling solutions. The team is committed to give voice to your brand and take its unique narrative to new heights by connecting with audiences through industry-leading digital tools and services.

Our team operates with a conviction to pave new ways for brands to drive growth and ROI in the digital age of news publishing. We are led with values and principles that establish SCMP Advertising as a trusted partner that places our readers and partners at the centre of what we do. With this in mind, we are dedicated to elevate your brand and ensure the success of your campaigns.

South China Morning Post

The South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. Founded in 1903, the SCMP’s headquarters are in Hong Kong, where it is the city’s newspaper of record. Our teams span Asia and the United States, working together to connect with news consumers around the world. We are committed to informing and inspiring through journalism of the highest standards.

Our vision is to "Elevate Thought" and our mission is to "Lead the global conversation about China".

We develop news content 24/7, driven by world-class journalists, editors, visual artists, photographers and videographers, all guided by the principle of "Truth and Fairness". Our editorial teams are powered by emerging digital technologies that allow us to tell Asia’s most important and compelling stories in innovative ways. Against the backdrop of shifting discovery and consumption behaviour, the SCMP reaches users across distributed media platforms such as, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper. Other titles include the Sunday Morning Post, Post Magazine, STYLE and This Week In Asia.

Source: 1. Average Net Circulation Per Issue, Print and Digital Editions, HKABC Audit Jul-Dec 2016
2. Print Readership, 2020 Q4 Nielsen Media Index, Hong Kong Report, attracts millions of readers and generates tens of millions of page views per month, providing a perfect channel for our advertisers to reach a worldwide audience. SCMP is also home Goldthread, a content platform with a focus on food, travel and culture in China.

Source: Google Analytics, May 2021 (All platforms: and Goldthread)

Awards and recognitions

Bringing together our oldest and newest titles, in print and online, SCMP symbolizes both the wisdom of history and the spirit of innovation that fuels our development and lays the foundation for continued success. For over 116 years, SCMP has built up the trust of its readers and advertisers. The South China Morning Post received over 300 awards in 2018-20 for excellence in editorial, marketing and technical capabilities.