South China Morning Post

The South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. Founded in 1903, the SCMP’s headquarters are in Hong Kong, where it is the city’s newspaper of record. Our teams span Asia and the United States, working together to connect with news consumers around the world. We are committed to informing and inspiring through journalism of the highest standards.

Our vision is to "Elevate Thought" and our mission is to "Lead the global conversation about China".

We develop news content 24/7, driven by world-class journalists, editors, visual artists, photographers and videographers, all guided by the principle of "Truth and Fairness". Our editorial teams are powered by emerging digital technologies that allow us to tell Asia’s most important and compelling stories in innovative ways. Against the backdrop of shifting discovery and consumption behaviour, the SCMP reaches users across distributed media platforms such as, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper. Other titles include the Sunday Morning Post, Post Magazine, STYLE and This Week In Asia.

Source: 1. Average Net Circulation Per Issue, Print and Digital Editions, HKABC Audit Jul-Dec 2016
2. Print Readership, 2019 Q4 Nielsen Media Index, Hong Kong Report, attracts millions of readers and generates tens of millions of page views per month, providing a perfect channel for our advertisers to reach a worldwide audience. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

Source: Google Analytics, Mar 2020 (All platforms:, Abacus, Inkstone and Goldthread)
Bringing together our oldest and newest titles, in print and online, SCMP symbolizes both the wisdom of history and the spirit of innovation that fuels our development and lays the foundation for continued success. For over 116 years, SCMP has built up the trust of its readers and advertisers. The South China Morning Post received over 300 awards in 2018-20 for excellence in editorial, marketing and technical capabilities.