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    Leaders from South China Morning Post share what’s important and newsworthy from the world of media, technology and marketing
  • Mobile phones are not the answer to your video strategy, but they do have a role

    The question about whether mobile phone cameras should be the answer to a successful video strategy ...
    March 30, 2021
  • You can have it all, just not all at once

    It’s an adage which has rung true for me in the decade since I joined the ranks of those juggling a ...
    March 22, 2021
  • Why are loyal and engaged readers important to advertisers?

    In today’s competitive news market, finding and retaining loyal readers is essential for a news ...
    March 3, 2021
  • The Open Marketplace may be costing you more than you think

    The rise of Open Marketplace spending has shaped the way most display media is bought and sold ...
    January 19, 2021
  • Why is SEO important for building your brand?

    We are all users of the internet, so sometimes it’s a good idea to step back and think of the ...
    December 8, 2020
  • We have our own success story as a storyteller

    We invited three leaders from Morning Studio to share their journeys, the learnings they’ve picked ...
    November 24, 2020
  • Who is speaking for Asia on the world stage?

    I had the privilege of working with amazingly talented and dedicated journalists in a global ...
    November 12, 2020
  • How brand suitability can improve your ad targeting

    Sentiment, context, brand suitability – aka SCMP Signal ...
    October 27, 2020
  • Who are SCMP’s readers and why do ‘personas’ matter?

    When I first joined the South China Morning Post a little over three years ago, our data team was ...
    October 9, 2020
  • What will the future hold for ad targeting?

    It’s becoming likely that there will be two major choices for data activation in the future. ...
    September 20, 2020
  • What benefits can SEO bring to your business?

    Don’t underestimate the value of search engine optimisation. Although it is not easy to predict the ...
    September 16, 2020
  • What can advertisers do if they are stuck during a recession?

    Hong Kong's recession deepened to a record high of 9.1 per cent in the first quarter of this year, ...
    August 20, 2020
  • Reading lighter news doesn’t make you a bad person – it just means you’re human

    It’s a very strange time to be doing what we do. At the time of writing this, the number of ...
    August 19, 2020
  • Why Mulan, Cinderella and Aladdin said bye-bye-la to Facebook advertising?

    During the past couple of weeks, the #StopHateforProfit campaign has caused an uproar among ...
    July 29, 2020
  • Digitising a Century of History with Data

    For several years we’ve been working on an internal project codenamed “Vintage” to digitise our ...
    June 22, 2020
  • Why your advertising should not be on lockdown – even if the world is still on lockdown

    The global Covid-19 pandemic does not discriminate. According to the Interactive Advertising Bureau ...
    June 22, 2020
  • Why content marketing’s next evolution is here – thanks to the Covid-19 pandemic

    In my experience, content marketing will work best now – in particular, creating stories that have ...
    June 22, 2020
  • Truths and misconceptions about effective video storytelling

    Videos connect with people like no other medium, but ‘short and sweet’ does not always guarantee ...
    May 26, 2020
  • How did the South China Morning Post’s video team cover the Covid-19 pandemic while working from home?

    The coronavirus pandemic is hopefully a once-in-a-lifetime crisis. How did a video team for a news ...
    May 21, 2020
  • How can you make your brand’s video stand out from the crowd?

    People are now watching video more than ever – and it’s not only because of the many hours spent in ...
    May 21, 2020
  • Post-cookies world: how does this affect advertisers and publishers

    The Chrome team within Google have announced a plan to block third-party cookies along with other ...
    April 28, 2020
  • With content going increasingly digital, creators have a whole new set of tools to inspire and engage readers

    The media landscape has changed so much over the last decade or so, and there are many implications ...
    April 27, 2020
  • Keyword Blocking Spells Trouble

    The fear of accidentally associating one’s brand with negative or distasteful content has pushed ...
    April 3, 2020
  • What Happens to Advertising When Times are Bad?

    When a company faces a financial crunch in a time of crisis, the first instinct is to cut non ...
    April 3, 2020
  • How Brands Can Maintain Success While Weathering a Recession

    The cyclical nature of business means long-serving brands eventually face a downturn or two. That ...
    April 3, 2020
  • How we are turning up the volume of female voices in media

    I’m a firm believer in the saying that “two heads are better than one”. This motto guides how I ...
    March 23, 2020
  • Media on a Mission: Beyond gender stereotypes of glitter and bubbles

    Be honest: have you ever been guilty of “genderising” products? Have you reached for pink things ...
    March 23, 2020
  • Female media executive: I'm lucky to follow women who fought for gender equality

    Men, be more like women. Especially like the ones I've worked with. ...
    March 20, 2020
  • Digital Transformation: Mapping Power Users and Their Needs

    Power Users and why they are important ...
    February 17, 2020
  • Reader Loyalty: When Predictive Analytics Meet Content

    In today’s competitive and crowded news market, finding and retaining loyal readers is an essential ...
    February 17, 2020
  • What digital marketing trends can we expect to see in 2020?

    What is a trend? ...
    February 6, 2020
  • Reimagining Technology in Media

    Over the past three years, the South China Morning Post has transformed from a regional media ...
    January 24, 2020
  • Technology gives readers more choices and tools to control what they want to see online so media companies must raise their game to reach their target audiences

    Newspapers have long-published sponsored features in print. But in hard copy, there is no way to ...
    January 24, 2020
  • Addressing transparency: avoiding digital fakes

    What does transparency mean to you? As a premium publisher, we believe that transparency is key ...
    January 24, 2020
  • Building a data culture at a century-old company

    What does it mean for a news organization to build a culture around data and truly embrace it? At ...
    January 24, 2020
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