Custom narrative of urban hero in various work/life scenarios showcases Bottega Veneta products in action

With its bespoke personalisation programme and spring/summer 2018 men’s products to promote, Bottega Veneta wanted to cultivate a closer association between its brand and the residents of Hong Kong.

The company sought the assistance of SCMP Content Specialists, who proposed a soft-sell approach using tailored content in the form of a round-the-clock narrative. The story epitomises a typical 24-hour day in the life of a modern urban dweller, presenting the male protagonist’s activities through vignettes, from dawn to the afternoon and beyond dusk, that depict various scenarios in which Bottega Veneta products are both relevant and capable.

24 HOURS IN HONG KONG

Impactful imagery with a male model showcasing Bottega Veneta products, across iconic Hong Kong locations, was presented along with the text, all within a custom section on SCMP.com, with promotions via Facebook, eDM and web banners.

The SCMP content team handled the branded content creation for this two-week campaign, including editorial concept, write-up, design and promotion materials development.

The campaign was highly successful, garnering over 50,000 page views and 25,000 unique visitors just three days after launch. These achievements impressed both Bottega Veneta’s Hong Kong & Macau office and the company’s headquarters.

Contact us to learn how SCMP Content Specialists create compelling stories that help your brand engage with your audience.