Campaign 360 explores modern media’s most pressing issues

March 21, 2019
SCMP Updates

270 media leaders gathered to discuss strategic marketing challenges amid today’s turbulent media environment

For six years running, Campaign360 (formerly Media360) has gathered business and brand gurus to “rethink the future of media and marketing”, and to support and grow the industry through discussions centred on specific themes making an impact.

Held again this year at Capella Singapore, located at the heart of Sentosa Island, the annual event garnered the support of highly influential partners in today’s modern media space, including Google, MediaCom, The Wall Street Journal, Bloomberg Media, and South China Morning Post.

Campaign360’s Singapore event drew 270 attendees, represented in the majority by C-suite executives, brand directors, agency professionals and media owners. Participants engaged in deep conversations about costly business and branding changes during turbulent times, marketing communication’s current pain points, CMOs’ pressure to reduce costs while creating meaningful market impact, and the effects of new media technologies, among other topics.

Alongside a panel of other media experts from Johnson & Johnson, Kantar, MAGNA and Campaign Asia-Pacific, Elsie Cheung, SCMP’s chief operating officer, was on hand to offer SCMP’s view regarding broader trends in business and branding, and to help answer, “What lies ahead for business in APAC?” Find out more from Campaign Asia.

While the general theme of this year’s Campaign360 was challenges faced by the industry due to rapid technological disruption, SCMP has successfully transitioned into a new era of media marketing by pioneering in-house developed technical tools and resources to effectively capture emerging new opportunities in brand messaging and audience engagement.

Contact us to learn how SCMP’s powerful portfolio of innovative tools and modern media can help your brand message reach the right audience.

About South China Morning Post 
South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and, Harper’s BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.