CEO Gary Liu champions SCMP’s digital transformation

October 19, 2017
SCMP Updates
SCMP CEO Gary Liu has been in the United States outlining his vision and sharing insights in transforming a legacy media company into a digital media organisation. In an interview with Sinica at the China Institute in New York, he highlighted the driving forces and challenges in executing the SCMP’s digital transformation. He said the SCMP is fortunate to be in a position to invest in news and grow its newsroom, with the support of a committed owner. Liu is adamant the market needs high-quality news that separates fact from opinion and is also able to add insight and analysis. Liu said there are three major transformations driving the SCMP’s evolution: “First, culture and identity, second, structure and process, and third, product and technology”. Liu mentioned that AI-powered reporting technology will be introduced in a few years and it will free up journalists to develop content that AI is unable to handle. He said there will be a role for print newspapers for many years to come.

More insights from Gary Liu:
SCMP CEO reveals vital digital insights at DMA session
Gary Liu offers insights on media landscape
About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services.

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms.

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

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