China’s biggest selfie app Meitu turns its eye to social networking

April 12, 2018
Industry News
Content Provided By:

Celia Chen
[email protected]

With 455 million monthly active users, photo-enhancement app Meitu is turning itself into a photo-social platform, with plans to expand into games, online literature, even claw crane machines

When it comes to how people like their selfies touched up, Meitu CEO Wu Xinhong has learnt that different nationalities and age groups have very different preferences.

Norwegian women like to keep their freckles. Chinese users want to banish their blemishes. In India, more men than women use the Chinese company’s photo-enhancement app. In South America, selfie-takers want bright colours in their portraits. Everywhere, the old want to look young, while the young want to look mature.

“Selfies and touch-ups are now a basic demand, especially among women,” Wu, who founded Meitu in 2008, said in a phone interview during the Boao Forum. “The pursuit for beauty is eternal.”

Wu, now 37, set up Meitu in the southeastern Chinese port city of Xiamen. After graduating from high school in nearby Quanzhou in Fujian province, he ran domain-name registration businesses for several years before starting to develop and research photo-editing software. 

A photography buff, Wu found it tedious to have to alter and airbrush photos. 

“If only there’s an automatic tool with easy one-touch feature to make a photo pleasurable and beautiful,” he said. Continue Reading

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