China’s post COVID-19 shopping spree

July 21, 2020
Industry News
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Latest data and insights reveal how consumers in China are reactivating demand in a post COVID-19 world.

June 18, dubbed as China’s mid-year Black Friday, is the second most prominent ecommerce shopping festival in China after Singles’ Day, and creates a huge sales opportunity for consumer brands in that market. Our latest report, China’s First Shopping Spree after COVID-19: How Brands Breakthrough the Crisis, reviews the consumer goods market in this post-pandemic period across three dimensions – “people, product and place” – to help decode how manufacturers can embrace business opportunities in the post-pandemic era.

  • People: Insights Across Eight Strategic Consumer Groups; Utilise the Fan Economy Across All Consumer Touchpoints; Leveraging Users Life Cycle for Precise Customer Operation
  • Product: Explore New Needs, Embrace New Trends
  • Place: Marketing for the “New Normal” of COVID-19: Live streaming ecommerce; O2O - Winning Retail Model for a New Era; Exploring New Opportunities in ecommerce: Social ecommerce
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